Marketing Concentration

Every business, no matter how small, needs a comprehensive marketing strategy. Getting a message, product or movement in front of an audience takes research, commitment, and creative problem-solving. Marketing assembles all these assets and presents them in an engaging narrative that connects with people, attracts an engaged audience, and creates growth.

At the College of Business, you’ll be challenged to create lasting solutions to complex problems using the latest marketing methods. Our program connects you with faculty, industry leaders, and forward-thinking coursework, all designed to help you confidently enter the marketing field.

Careers in Marketing 

A degree in marketing opens numerous career options. With a background in data collection and analysis, customer experiences, and design and promotion, you’ll find that your marketing skills are useful in every industry. Beyond traditional marketing roles, you’ll find that these skills can be applied to practically every job and career path.

To help account for all these options and ideas and to put them to use, our faculty leverage their real-world experience. You’ll gain insights into their professional experiences in areas like:

• Ethics and social responsibility - Using business for a better world
• Customer identification - Developing an understanding of your audience
• Pricing - Keeping your products and services competitive in the marketplace
• Consumer decision making - Understanding why consumers make their choices
• Professional selling – learning how to meet customer needs in a professional sales environment
• And more

The College of Business is dedicated to giving you every chance to succeed, and that includes in your career. The Career Management Center exclusively serves business students. With resources like professional mentoring, job search support, and networking events, working with the Career Management Center is a great way to find a job that aligns with your interests and values. 

What can you do with a concentration in Marketing?

Marketing and Business for a Better World 

A unique part of the College of Business experience is the trust that your faculty places in you. Rather than treating you like a student, they interact with you as colleagues, encouraging you to view group work as collaborative ventures within a business team. Your capstone concludes your undergraduate academic career and connects you with real-world opportunities to put your knowledge to good use. With courses like these, you can help real businesses make lasting decisions.

Creative Courses Inspired by Creative Thinking

Throughout the marketing concentration, you’ll have the chance to take other business courses with students who are pursuing different business concentrations. There are also five different marketing certificates that add to your undergraduate experience. Thanks to your hands-on education from CSU’s College of Business, you’ll have a deep understanding of marketing strategies, technologies, and best practices, preparing you to use business for a better world.

The marketing concentration includes a blend of 21 marketing-specific credits in addition to your business courses, and general education, or All-University Core Curriculum, classes. A few of these AUCC course are also offered by the College, encouraging you to accelerate through your degree. This blend of coursework encourages you to think creatively and tie ideas and lessons together to solve problems. 

Full Curriculum Details

Learning isn’t conducted in a vacuum, and the College of Business encourages students to find immediate applications for their learning. Students can engage with organizations like the Marketing Association, which connects students with local employers so that they can lend their talents to solving pressing business issues. 

Engage With Faculty Setting the Standard 

Effective marketing takes a penchant for problem-solving, and our faculty have made careers — both as academics and professionals — out of tackling the problems businesses face. When you work with the faculty at the College of Business, you’ll benefit from their real-world experiences as well as their command of the theories and best practices of marketing.

“I feel especially fortunate to be part of the Colorado State University community. I am grateful every day for the talented students and supportive colleagues with whom I work.”

- Kelly Martin, Marketing Professor and Co-Editor-in-Chief of the Journal of Public Policy and Marketing

Join the College of Business

Take your affinity for storytelling, motivating, and helping others and make it your career. An undergraduate degree in marketing offers you a flexible and versatile set of skills you can apply to any area of your personal and professional life. By becoming a business major, you’ll set yourself up for success.

Thinking about starting an application, but would like to learn more about the College of Business? Start by attending an upcoming info session or submitting your questions through the contact form below.

If you’re already a business major, schedule a quick appointment with your academic advisor. They can help you declare the marketing concentration.

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