The College of Business marketing concentration helps undergraduate students explore marketing’s critical roles in business and society. You will have many opportunities to gain experience in developing marketing strategies and tactics. This concentration allows you to merge your academic focus with your career goals while working to earn a Bachelor of Science in Business Administration.

24

Credits of marketing-specific courses needed

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Curriculum

Students who choose the marketing concentration must take at least 24 credits of marketing-specific courses in addition to the All-University Core Curriculum and College of Business courses. Take a look at the degree requirements.

See more details about the marketing concentration (PDF).

Courses

The courses below reflect the 2017-2018 Colorado State University catalog, published in August 2017 for students enrolling during the 2017-2018 academic year. Courses listed are updated each summer for incoming students.

The College of Business requires a minimum grade point average of 2.000 in business and economics courses as a graduation requirement. 

Freshman
AUCC
Credits
BUS 100
Introduction to Business
Credits1
BUS 201
Foundations of Sustainable Enterprise
Credits1
CIS 200
Business Information Systems
Credits3
CO 150
College Composition (GT-CO2)
AUCC1A
Credits3
ECON 202
Principles of Microeconomics (GT-SS1)
AUCC3C
Credits3
MATH 141
Calculus in Management Sciences (GT-MA1)
AUCC1B
Credits3
Arts and Humanities
AUCC3B
Credits3
Biological and Physical Sciences
AUCC3A
Credits4
Electives
Credits9
Total Credits
Credits30
Sophomore
ACT 210
Introduction to Financial Accounting
Credits3
ACT 220
Introduction to Managerial Accounting
Credits3
BUS 220
Ethics in Contemporary Organizations (GT-AH3)
AUCC3B
Credits3
BUS 260
Social-Ethical-Regulatory Issues in Business
Credits3
ECON 204
Principles of Macroeconomics (GT-SS1)
AUCC3C
Credits3
STAT 204
Statistics for Business Students
Credits3
Biological and Physical Sciences
AUCC3A
Credits3
Historical Perspectives
AUCC3D
Credits3
Electives
Credits6
Total Credits
Credits30
Junior
All freshman and sophomore required courses must be completed prior to or concurrent with first enrollment in required junior and senior courses.
BUS 300
Business Writing and Communication (GT-CO3)
AUCC2
Credits3
FIN 300
Principles of Finance
AUCC4A,4B
Credits3
MGT 301
Supply Chain Management
Credits3
MKT 300
Marketing
AUCC4B
Credits3
Select two courses from the following:
Credits6
MKT 315
Marketing Communication Design
MKT 320
Integrated Marketing Communications
MKT 330
Business Customer Relationships
MKT 360/DM 360
Retailing
MKT 362
Professional Selling
MKT 363
Sales Management
MKT 364
Product Development and Management
MKT 365
International Marketing
MKT 366
Services Marketing
MKT 367
Sports Marketing
MKT 370
Digital Marketing
MKT 440
Pricing and Financial Analysis in Marketing
MKT 450
Marketing Analytics
MKT 487
Internship
MKT 492
Seminar
MKT 361
Buyer Behavior
Credits3
Electives
Credits9
Total Credits
Credits30
Senior
BUS 479
Strategic Management
AUCC4A,4C
Credits3
MGT 320
Contemporary Management Principles/Practices
Credits3
Select two courses from the following not taken in the junior year:
Credits6
MKT 315
Marketing Communication Design
MKT 320
Integrated Marketing Communications
MKT 330
Business Customer Relationships
MKT 360/DM 360
Retailing
MKT 362
Professional Selling
MKT 363
Sales Management
MKT 364
Product Development and Management
MKT 365
International Marketing
MKT 366
Services Marketing
MKT 367
Sports Marketing
MKT 370
Digital Marketing
MKT 440
Pricing and Financial Analysis in Marketing
MKT 450
Marketing Analytics
MKT 487
Internship
MKT 492
Seminar
MKT 410
Marketing Research
Credits3
MKT 479
Marketing Strategy and Management
Credits3
Global and Cultural Awareness
AUCC3E
Credits3
Electives3
Credits9
Total Credits
Credits30
Program Total Credits:
Credits120

1 Students enrolled in the Business Administration major prior to Fall semester 2013, are not required to take BUS 201 and BUS 220.

2Students who have taken FIN 305 and/or MKT 305 prior to admission to the College of Business may substitute those courses to satisfy the category 4A and 4B requirements. All other students are required to take FIN 300 and MKT 300 to satisfy categories 4A and 4B.

3Select enough elective credits to bring the program total to a minimum of 120 credits, of which at least 42 must be upper-division (300- to 400-level). A minimum of 6 elective credits must be upper-division.

Students are not to utilize the satisfactory/unsatisfactory (S/U) grading option for any Business concentration course or any Business core course (Business and non-Business subject codes) except when a course only allows S/U grading.

This course listing is provided through the Colorado State University catalog and is updated each summer. New or modified courses offered for spring or summer may not be included, but you can find complete course information via the class schedule on RAMweb. Offerings are subject to change, and the University reserves the right to make changes in catalog information when necessary and to correct errors.

 

Learning Outcomes

Students will demonstrate the ability to:

  • identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
  • make a final recommendation that thoroughly addresses the problem/opportunity based on: making reasonable assumptions; considering appropriate customer, competitor, and company constraints; clearly addressing the marketing issues; and demonstrating an understanding of the interrelationships of marketing concepts
  • use marketing terminology correctly
  • develop persuasive and convincing arguments that support recommendations
  • design a marketing plan
The marketing concentration is offered by the College of Business Department of Marketing.

Contact

Undergraduate Programs
undergradinfo@business.colostate.edu
(970) 491-5103
110 Rockwell Hall - West