Marketers analyze the needs of market segments and lead organizational efforts to develop products and services for target customers. They develop strong relationships with customers and design distribution channels that make products/services conveniently available. Marketing professionals often specialize in a particular facet of marketing, such as branding, market research, pricing, or customer relationship management.
Download the Marketing information sheet
Advertising and promotion
Marketing data analytics
Marketing strategy planning
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The marketing concentration helps you explore marketing’s critical roles in business and society. You will have many opportunities to gain experience in developing marketing strategies and tactics.
You may want to earn a certificate when you're looking to expand your program of study without having to add a full concentration. You may choose our marketing certificates or other business certificates to supplement your major and make you more marketable.
This certificate provides a foundation in marketing and allows you to develop deeper knowledge in areas of marketing topics. You will learn how marketing works in a business environment and how to execute basic marketing strategies.