Get ahead in marketing, and start your journey toward an MBA.
This nine-credit program provides a robust foundation in marketing. You’ll develop a deeper knowledge of strategy and planning, sales management, consumer behavior, service marketing, and market research.
You’ll learn how to execute basic marketing strategies in business, and you’ll study topics including value capture, product development, B2B sales strategies, and customer satisfaction.
Interested in earning your Master of Business Administration degree? At CSU’s College of Business, you can start with a certificate and finish with an MBA. The credits earned in this certificate can be applied toward the College’s Online MBA or Evening MBA programs, but please note that completion of this certificate does not guarantee admission into the MBA program.
This nine-credit program provides a robust foundation in marketing. You’ll develop a deeper knowledge of strategy and planning, sales management, consumer behavior, service marketing, and market research.
You’ll learn how to execute basic marketing strategies in business, and you’ll study topics including value capture, product development, B2B sales strategies, and customer satisfaction.
Every credit earned applies toward CSU’s Master of Business Administration (MBA) programs, after formal admission per University transfer policies. Successful completion of the courses or certificate does not guarantee admission to the degree program.
What you'll learn
In a graduate certificate program for Marketing Management, students can expect to learn:
- Develop skills in market research and data analysis to assess consumer behavior, industry trends, and market opportunities.
- Learn to create effective marketing strategies, including market segmentation, targeting, positioning, and product lifecycle management.
- Gain expertise in digital marketing techniques, such as SEO, content marketing, social media marketing, and online advertising.
- Understand the principles of brand development and management, including building brand identity and maintaining brand equity.
- Learn how to measure marketing effectiveness, track key performance indicators (KPIs), and use data-driven insights to optimize marketing campaigns and strategies.
Certificate at a Glance
Delivery: |
Online |
Length: |
Can be completed in 2-3 semesters |
Tuition: |
$998 per credit for 2022-2023 |
Credits: |
9‡ |
Certificate awarded: |
Graduate Certificate in Marketing Management
|
‡Additional prerequisite coursework may be required.
What You'll Learn:
- Mastery of marketing terminology and concepts
- Understanding of perspectives and influences that shape marketing decision making
- Analyze marketing problems and propose/evaluate alternative solutions
- How to apply a process for developing a marketing strategy
- Deep dive into specific topics of interest including qualitative/quantitative marketing research, consumer behavior, strategic selling for business customers, digital marketing and more.
Certificate at a Glance
Delivery: |
Online |
Length: |
Can be completed in 2-3 semesters |
Tuition: |
$998 per credit for 2022-2023 |
Credits: |
9‡ |
Certificate awarded: |
Graduate Certificate in Marketing Management
|
Courses and curriculum: |
Download your course roadmap |
‡Additional prerequisite coursework may be required.
Admissions, Deadlines and Financial Aid
Learn more about admissions requirements to enroll in our spring or fall sessions. Visit tuition and aid for information on the latest tuition benefits available to you.
- Fall
AdmissionApply by July 31
- Spring
AdmissionApply by Jan 1