Marketing is everywhere and is integral to any organization. It involves in-depth understanding of the customer journey and touchpoints when developing, transporting, promoting, and selling products and services. Marketing professionals with hands-on, practical experience attractive hires.
With marketing in your back pocket, you’ll better understand any company in which you land a role. According to Statista, marketing management roles will increase by an estimated 7% between 2022 and 2032.
By completing the Graduate Certificate in Marketing Management, you will learn how to execute basic marketing strategies, including value capture, product development, B2B sales strategies and customer satisfaction.
our Master of Business Administration degree? At CSU’s College of Business, you can start with a certificate and finish with an MBA. The credits earned in this certificate can be applied toward the College’s Online MBA or Evening MBA programs, but please note that completion of this certificate does not guarantee admission into the MBA program.