Faculty talking with students Faculty teaching students Students in classroom
Marketing plays a critical role in business. The Department of Marketing places special importance on the ways marketing can positively impact society.

The Department of Marketing challenges its students and faculty to make the world a better place by developing solutions to problems people face in business and society. We prepare students for careers in marketing by providing challenging and engaging curriculum as well as hands-on experiences such as internships, practicum classes, and marketing plan projects created by real companies. The second biggest undergraduate concentration at the College of Business, the marketing program lets students focus their studies toward many different aspects of marketing. It also helps graduate students fulfill their requirements for our MBA programs. Our faculty members are dedicated to providing a contemporary understanding of consumers, markets, market research techniques, and marketing strategies. They also are leading some of the nation's most impactful research. In fact, our faculty are among the most cited researchers in the field and have received numerous awards for their findings.


The Department of Marketing serves various constituents of the marketing community, from our students seeking undergraduate and graduate degrees to an international academic research community to local companies. In all aspects we focus on covering the breadth of the marketing domain – and marketing is very broad – with high-level quality teaching and research.  For students we have recently revised our curriculum to offer academic certificates within the marketing program. These certificates, such as marketing research and data analytics and strategic marketing, focus on five attractive areas of employment for undergraduate students.  At the graduate level, our marketing management certificate allows students to specialize in marketing with coverage of strategy, research, digital marketing, services marketing and sales management. In both curriculum and research we strongly believe in providing a substantive analytical base for choice and decision making.

– Dave Gilliland,

Dave Gilliland


Leading the way to solve complex business problems, our research extends beyond journals and publications. Our faculty include experienced scholars whose work impacts our field and society as well as being widely cited.

Areas we study:

  • Ethics and social responsibility
  • Consumer choice and decision-making
  • Inter-organizational business relationships
  • Services marketing
  • Sales management
  • Customer identification
  • Pricing

Featured Faculty

See All Our Faculty 

Academic Programs


Marketing Concentration

The marketing concentration helps you explore marketing’s critical roles in business and society. You will have many opportunities to gain experience in developing marketing strategies and tactics.

This certificate provides students with a robust foundation in marketing. Courses allow students to develop a deeper knowledge of strategy and planning, sales management, consumer behavior, service marketing, and market research.


The Center for Marketing and Social issues engages in groundbreaking research that addresses marketing's effects on society. The center aims to enhance consumer welfare, inform public policy, and improve the overall well-being of society. Contact us at (970) 491-7483 or kathleen.kelly@colostate.edu.

Student Involvement

dollar sign icon

Marketing Association – Students get valuable marketing-related experiences, opportunities, and knowledge in this organization. The association also helps them explore alternative marketing career paths.

dollar sign icon

Internships – Our internship program allows students to blend classroom learning with work experience. Interns develop a better understanding of the industry and create connections that benefit their career path.


Make a Gift to Marketing