Undergraduate Certificates

Certificate Description:

The Certificate in Business Analytics will provide the knowledge and skills needed to meet the demand for analytics in business. It covers the foundations of data analytics and business intelligence, collection and integration of data across multiple sources, evaluation of data quality, the application of appropriate analytics and visualization techniques to improve business decision-making, and the ethical and privacy issues associated with data usage and business analytics. Students will learn data preparation and management, analytics and visualization techniques, and gain significant "hands-on" experience in providing data-driven solutions to organizations.

Certificate Description:

The Certificate in Business App Development will give students the knowledge and skills to create software solutions for business applications using contemporary tools and frameworks used in industry. Students will learn how to gather system requirements from key stakeholders and translate those requirements into software solutions that satisfy business needs. Students will learn different methodologies (e.g., waterfall, agile) to plan, design, develop, test, and debug business applications using various tools and technologies.

Certificate Description:

The Certificate in Business Cybersecurity will provide students the knowledge and skills needed to address the challenges associated with information management and security. Cybersecurity and information assurance is a serious concern for any business. Upon completion of this certificate, students will have increased awareness and the ability to assess and secure information technology assets against cybersecurity threats. Students will demonstrate an understanding of cybersecurity terminology, concepts, and issues, including the nature of threats, common vulnerabilities, consequences of security failures, and strengths and weaknesses of various cybersecurity models.

Certificate Description:

The Business-to-Business Selling certificate provides an opportunity to develop significant knowledge about, and experience in, addressing business customers’ needs and building long-term mutually beneficial relationships. Learn about approaches for attracting customers, planning for and conducting meetings with business customers, managing a sales force, designing channels of distribution, and developing marketing strategies. Career advancement within selling, sales management, and business-to-business marketing.

Certificate Description:

The Certificate in Customer Experience Management provides management skills and strategic insights for providing consumers with satisfying experiences across a cross-section of markets including retailing, hospitality, and entertainment. Customers’ experiences often extend into online contexts and pursuing this certificate will provide an understanding of digital tools used in attracting customers and addressing their needs for information and online services.

Certificate Description:

The Certificate in Entrepreneurship is composed of a series of courses providing individuals with the knowledge and skills to successfully develop and assess the viability of for-profit and not-for-profit "social and sustainable" business concepts. Students will learn how to plan for the funding and launching of new ventures, whether they are standalone businesses or new ventures within an existing company. The Certificate in Entrepreneurship is open to all students. Not a business major? Consider adding the Minor in Entrepreneurship and Innovation to your degree goals.

Certificate Description:

The Certificate in Financial Accounting and Reporting will increase the financial accounting related competence of College of Business students not in the accounting concentration. This Certificate focuses on the preparation and analysis of financial statements under U.S. Generally Accepted Accounting Principles (GAAP).

Certificate Description:

Information technology (IT) pervades every aspect of business, and employers often seek out graduates who can effectively use IT. The IT for Business Professionals Certificate gives an edge in the job market by complementing a concentration with knowledge and skills for evaluating, designing, and using software systems to solve business problems and improve decision making.

Certificate Description:

This certificate provides an interdisciplinary approach to gain an integrated understanding of the principles and practices of international business. This knowledge will help students enhance their careers in the global economy by gaining a deeper understanding of international financing, cross-cultural negotiation, international management strategies/practices, and global marketing practices.

Certificate Description:

The Leadership certificate will develop leadership knowledge and skills. Through research-grounded courses in organizational leadership, team leadership, and negotiation and conflict management a competence and experience in leading others will develop. This certificate provides a clear interested in, and preparedness for, earlier career advancement on a leadership track.

Certificate Description:

The Management Accounting Certificate provides students with the tools, knowledge, and analytic mindset used by today’s most effective business leaders and Certified Management Accountants (CMAs). Students learn how to turn numbers into insights, leverage data analytics, guide strategy, and make high-quality decisions in complex, real-world settings. Rather than emphasizing traditional debits and credits, this certificate focuses on how information is created and used inside organizations to plan, evaluate performance, manage tradeoffs, and drive outcomes. Whether you’re majoring in finance, marketing, management, or any other business discipline, you will develop a stronger ability to think like a manager.

Certificate Description:

Business professionals will increasingly perform human resource functions such as interviewing applicants, training new hires, giving performance feedback, and managing compensation budgets. This certificate will prepare students for those advancements and allow students to better market themselves as having a basic understanding of HR principles and practices including employment law, recruitment, selection, training and development, performance management, and compensation.

Certificate Description:

This certificate provides students with a comprehensive view of the tools that marketing managers use to understand markets and evaluate their marketing efforts. Gain valuable insight into the traditional qualitative and quantitative research methods used to collect primary data as well as the advanced analytic techniques used by marketers to transform secondary data into decision-making information. Central to the analytical methods used by marketing managers is access to data gathered through digital marketing efforts.

Certificate Description:

The Certificate in Marketing Communications and Branding is designed to train for effectively communicating with customers across a variety of channels and developing branding strategies. Students completing this certificate could pursue employment at an ad agency or an agency specializing in branding, digital marketing, or sales promotion. Gain knowledge, skills, and experiences for employment as a marketing communications or digital marketing specialist.

Certificate Description:

The Certificate in Music Business prepares students for a career in any segment of the music industry. Develop valuable foundations in business basics such as ethics, management and finance while exploring modern musical entrepreneurship by learning from guest lecturers from the industry and engaging with case studies on music festivals and events. By completing this certificate, you'll build in-demand skills and become competitive in the world of professional music performance, promotion, marketing and management. Not a business major? Add the Minor in Music Business to your degree goals.

Certificate Description:

The Certificate in Operations, Logistics, & Supply Management provides the knowledge, process, and technological skills needed in order to operate in a dynamic and changing world, process improvement, and managing resources and relationships with suppliers and customers worldwide. This certificate provides real-world, hands-on learning experiences to prepare for decisions required for purchasing, producing, moving, and providing goods and services on a global basis.

Certificate Description:

The Certificate in Strategic Marketing provides experience in marketing decision making and planning. Be exposed to frameworks and concepts that are central to developing marketing strategies. The three courses that are each centered on different component of the marketing mix, will provide experience in addressing a wide variety of marketing problems.