The College of Business marketing concentration helps undergraduate students explore marketing’s critical roles in business and society. You will have many opportunities to gain experience in developing marketing strategies and tactics. This concentration allows you to merge your academic focus with your career goals while working to earn a Bachelor of Science in Business Administration.
21
Credits of marketing-specific courses needed
Curriculum
Students who choose the marketing concentration must take at least 21 credits of marketing-specific courses in addition to the All-University Core Curriculum and College of Business courses. Take a look at the degree requirements.
See more details about the marketing concentration (PDF).
See more details about First Destination & Satisfaction Results (PDF).
Learning Outcomes
Students will demonstrate the ability to:
- identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
- make a final recommendation that thoroughly addresses the problem/opportunity based on: making reasonable assumptions; considering appropriate customer, competitor, and company constraints; clearly addressing the marketing issues; and demonstrating an understanding of the interrelationships of marketing concepts
- use marketing terminology correctly
- develop persuasive and convincing arguments that support recommendations
- design a marketing plan
Courses
The courses below reflect the 2022-2023 Colorado State University catalog, published in August 2022 for students enrolling during the 2022-2023 academic year. Courses listed are updated each summer for incoming students.
The College of Business requires a minimum grade point average of 2.000 in business and economics courses as a graduation requirement.
Freshman
Complete 3 credits from the following:
Credits3
Biological and Physical Sciences
AUCC3A
Credits4
Diversity, Equity, and Inclusion
AUCC1C
Credits3
Sophomore
Biological and Physical Sciences
AUCC3A
Credits3
Historical Perspectives
AUCC3D
Credits3
Junior
All freshman and sophomore required courses must be completed prior to or concurrent with first enrollment in required junior and senior courses.
Select two courses from the following:
Credits6
Senior
Select two courses from the following not taken in the junior year:
Credits6
Arts and Humanities
AUCC3B
Credits3
Program Total Credits:
Credits120