Students who choose the marketing concentration must take at least 21 credits of marketing-specific courses in addition to the All-University Core Curriculum and College of Business courses. Take a look at the degree requirements.
See more details about the marketing concentration (PDF).
See more details about First Destination & Satisfaction Results (PDF).
Students will demonstrate the ability to:
- identify a marketing problem and key influences on that problem, to use appropriate qualitative and quantitative analysis and market research techniques to evaluate the marketing problem, and to evaluate alternative solutions
- make a final recommendation that thoroughly addresses the problem/opportunity based on: making reasonable assumptions; considering appropriate customer, competitor, and company constraints; clearly addressing the marketing issues; and demonstrating an understanding of the interrelationships of marketing concepts
- use marketing terminology correctly
- develop persuasive and convincing arguments that support recommendations
- design a marketing plan
The courses below reflect the 2020-2021 Colorado State University catalog, published in August 2020 for students enrolling during the 2020-2021 academic year. Courses listed are updated each summer for incoming students.
1 Students enrolled in the Business Administration major prior to Fall semester 2013, are not required to take BUS 201 and BUS 220.
2Students who have taken FIN 305 and/or MKT 305 prior to admission to the College of Business may substitute those courses to satisfy the category 4A and 4B requirements. All other students are required to take FIN 300 and MKT 300 to satisfy categories 4A and 4B.
3Select enough elective credits to bring the program total to a minimum of 120 credits, of which at least 42 must be upper-division (300- to 400-level). A minimum of 6 elective credits must be upper-division.