Inform Your Decision-Making: Sleuthing with Data to Analyze the Competitive Environment and Gain Critical Information
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Begin transforming data into decision-making information by applying the analytic techniques and the fundamental understanding of primary and secondary data analysis. This course teaches the concepts, methods and applications of these research practices. A variety of research approaches will be examined, including methods for collecting primary research and analytical methods applied to both primary and secondary data. 

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Marketing and Data Analytics

Learning Outcomes

  • Learn the primary marketing research design approaches
  • Review basic data tabulation and statistical analysis
  • Understand regression analysis in the context of predictive analytics
  • Learn cluster analysis in the context of segmentation and targeting