Marketing students work on a project Marketing students work in a technology lab Business students outside Rockwell Hall
The mission of the Center for Marketing and Social Impact is to advance marketing’s societal contributions through research, education, and outreach

Bringing Academics and Business Together to Make a Difference

The Center for Marketing and Social Impact is known for doing work that matters. As a collaborative venture between faculty, researchers and our partners, the Center uses these efforts to elevate new ideas and policies that place marketing as a central agent of change. Our work in the areas of research, education and outreach are as nuanced as our faculty and researchers.

The Center activities focus on enhancing consumer welfare, informing public policy, and improving overall societal well-being through marketing practices that are economically, socially, and environmentally sustainable.  

The Center provides business students, practitioners, and marketing academicians with meaningful opportunities to study marketing’s effects on society, thereby enhancing related educational programs, business practices, and public policy initiatives.

We strive to make the Center is the premier source in the Western United States for information regarding social and public policy issues related to marketing.


Workshops and Training

The Center’s outreach efforts take many forms, including regular workshops and training events led by academics and partners from the Center. Our research-based workshops pair academics and thought leaders to discuss the latest in the field of marketing. Our training events are geared toward graduate students and community members who share our interest in advancing marketing as a tool for social impact.

No upcoming events

Resources

Research is a core part of the Center and its mission. Faculty members of the Center are active contributors to their field and use their research to produce resources that can be found here. 


Research Support

The Center works with a variety of partners to conduct its research and produce new resources, workshops, and training opportunities. You can apply here to support our current and future research endeavors.