Christine Perich

President, Perich Advisors, LLC
Chief Financial and Strategy Officer, Craft Brew Alliance
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Christine has over 25 years of experience in finance, operations, strategy and leadership.  She has taken that experience and launched a consulting and advising firm specializing in executive and leadership coaching, strategy creation, execution planning and serving as an independent board member. Christine has a passion for mission-based business and creating a culture of transparency and alignment that allows a team to do their very best work.

In April 2019 Christine took on the role of Chief Financial and Strategy Officer for Craft Brew Alliance (CBA).  CBA is an independent craft brewing company that brews, brands and brings to market world call American craft beers.  Christine’s role includes traditional CFO responsibilities but in addition she leads the corporate strategy work for the company. 

Christine spent 16 years at New Belgium Company- the 4th largest craft brewery in the US.  She spent 12 of those years in the C-suite as CFO, COO, President and CEO.  Christine was responsible for day-to-day oversight and was a member of the Board of Directors.  She participated in and led mission and strategy work throughout her time as well as leading a team of 10 executives to execute on that strategy.  Christine saw New Belgium through expansive growth, growing 10x during her tenure.

At the end of 2012, she guided the company through a 2nd Stage ESOP transaction, which resulted in New Belgium becoming a 100% employee-owned company BCORP. Perich also oversaw the construction and integration of the company’s second production facility in Asheville, North Carolina, which was completed in late 2015.  Christine considers her greatest accomplishment the creation of the New Belgium health clinic.   The clinic provides proactive health care that both serves families more effectively and helps manage medical costs. 

Health and wellness is a personal passion for Christine, which lead her to WTRMLN WTR (fast-growing high pressure processed hydrating juice brand).  During her time at WTRMLN WTR Christine saw the successful launch of 4 new SKU’s as well as major distribution expansion. 

Christine serves as an independent board member to HealthAde, makers of one of the fastest growing Kombucha brands on the market.  During her time on the board the company has expanded its production facility and dramatically increased distribution and overall sales.

She is also an advisory board member for GrowCentia.  GrowCentia makes organic soil supplements to enhance plant growth and minimize environmental impact.  Christine facilitated the co-creation of core values and beliefs for the company as well as strategizing with top leadership on growth plans.

Christine received a BS in Business Administration from Colorado State University, where she is a member of the College of Business Global Leadership Counsel and an advisor to the Beverage Business Institute.   She is a mom to 4 children and one golden retriever, married to a Belgian brew master and loves spending time outdoors hiking, paddle boarding or running.