Take a deeper dive into the language of data and build core business skills
In addition to the core benefits of the Online MBA, the Marketing Data Analytics specialization will give you the power to drive data-based market decisions.
You also can spend 7-10 days on our optional international business study trip as an elective – meeting with business leaders, learning international business culture, and becoming acclimated to environments different from your own.
Our program will help you build broad business skills under a rigorous AACSB-accredited curriculum while learning in an interactive, welcoming environment.
The curriculum includes advanced courses in:
Applied data mining and analytics in business
Business systems and processes
Financial principles and practice
Leadership and teams
Managing human capital
Marketing research methods
Marketing strategy and planning
Quantitative business analysis
Search engine marketing and optimization
Program at a Glance
||21 months (five semesters) or up to five years
||August and January
||Self-paced lectures in step with class assignments
||42 (37 core, 5 elective)
On diploma: Master of Business Administration
On transcript: Master of Business Administration, major in business administration with marketing data analytics specialization
To help you determine what schedule may be right for you, we’ve provided some examples of common schedules. Once you're enrolled, our advising team can help you develop a schedule that fits your career path.
A few changes have occurred since the publication of the catalog's courses shown below. MKT611 has been replaced with MKT610, Qualitative Marketing Research Methods; MKT650 is now called Fundamentals of Data Analytics; and MKT 651 is now called Applied Data Analytics. For the most up-to-date curriculum, contact Graduate Recruiting at firstname.lastname@example.org or review the degree road maps above.
The courses below reflect the 2018-2019 Colorado State University catalog, published in August 2018 for students enrolling during the 2018-2019 academic year. Courses listed are updated each summer for incoming students.
Business Systems and Processes
Quantitative Business Analysis
Leadership and Teams
Managing Human Capital
Financial Principles and Practice
Marketing Strategy and Planning
Financial Reporting and Analysis
Business Economics for the World Market
Financial Markets and Investments
Applied Data Mining and Analytics in Business
Enterprise Computing and Systems Integration
Quantitative Marketing Research Methods
Search Engine Marketing and Optimization
Marketing Analytics I
Marketing Analytics II
Program Total Credits:
A minimum of 42 credits are required to complete this program.
This course listing is provided through the Colorado State University catalog
and is updated each summer. New or modified courses offered for spring or summer may not be included, but you can find complete course information via the class schedule on RAMweb
. Offerings are subject to change, and the University reserves the right to make changes in catalog information when necessary and to correct errors.