Take a deeper dive into the language of data and build core business skills

In addition to the core benefits of the Online MBA, the Marketing Data Analytics specialization will give you the power to drive data-based market decisions.  

AACSB AccreditedThe College of Business is an AACSB-accredited institution — a feat achieved by only 5 percent of business schools worldwide. This accreditation is based on the high standards of our mission, strategic management, innovation, student support, societal impact, thought leadership and the quality of our faculty and staff. Our program will help you build broad business skills under a rigorous curriculum while learning in an interactive, welcoming environment. 


The curriculum includes advanced courses in:

Applied data mining and analytics in business

Business intelligence

Business systems and processes

Data analytics

Database concepts

Digital marketing

Financial principles and practice

Information management

Leadership and teams

Managing human capital

Marketing management

Marketing research methods

Marketing strategy and planning

Quantitative business analysis

Search engine marketing and optimization

Program at a Glance
Delivery: Online
Location: Anywhere
Length: 21 months (five semesters) or up to five years
Start Dates: August and January
Schedule: Self-paced lectures in step with class assignments
Credits: 42 (37 core, 5 elective)
Degree Awarded:

On diploma: Master of Business Administration
On transcript: Master of Business Administration, major in business administration with marketing data analytics specialization


Download the Online MBA Marketing Data Analytics curriculum to learn more about our courses.

Online MBA Marketing Data Analytics Curriculum

Offerings are subject to change. The University reserves the right to make catalog changes when necessary and to correct errors. Always consult with an academic advisor to stay informed of curriculum details. Course listings reflect requirements for incoming students. Current students can find complete course information via CSU Online

Common Schedules

To help you determine what schedule may be right for you, we’ve provided some examples of common schedules. Once you're admitted, our advising team can help you develop a schedule that fits your career path.