Take a deeper dive into the language of data and build core business skills

In addition to the core benefits of the Online MBA, the Marketing Data Analytics specialization will give you the power to drive data-based market decisions.

You also can spend 7-10 days on our optional international business study trip as an elective – meeting with business leaders, learning international business culture, and becoming acclimated to environments different from your own.  AACSB Accredited

Our program will help you build broad business skills under a rigorous AACSB-accredited curriculum while learning in an interactive, welcoming environment.


The curriculum includes advanced courses in:

Applied data mining and analytics in business

Business intelligence

Business systems and processes

Data analytics

Database concepts

Digital marketing

Financial principles and practice

Information management

Leadership and teams

Managing human capital

Marketing management

Marketing research methods

Marketing strategy and planning

Quantitative business analysis

Search engine marketing and optimization

Program at a Glance
Delivery: Online
Location: Anywhere
Length: 21 months (five semesters) or up to five years
Start Dates: August and January
Schedule: Self-paced lectures in step with class assignments
Credits: 42 (37 core, 5 elective)
Degree Awarded:

On diploma: Master of Business Administration
On transcript: Master of Business Administration, major in business administration with marketing data analytics specialization

Common Schedules

To help you determine what schedule may be right for you, we’ve provided some examples of common schedules. Once you're admitted, our advising team can help you develop a schedule that fits your career path.


The courses below reflect the 2021-2022 Colorado State University catalog, published in August 2021 for students enrolling during the 2021-2022 academic year. Courses listed are updated each summer for incoming students.

Required Core Courses:
BUS 500
Business Systems and Processes
BUS 601
Quantitative Business Analysis
BUS 614
Accounting Concepts
BUS 620
Leadership and Teams
BUS 626
Managing Human Capital
BUS 630
Information Management
BUS 640
Financial Principles and Practice
BUS 655
Marketing Management
BUS 656
Marketing Strategy and Planning
Select two courses from the following:
BUS 615
Managerial Accounting
BUS 616
Financial Reporting and Analysis
BUS 635
Business Economics for the World Market
BUS 641
Financial Markets and Investments
Required Specialization Courses:
CIS 505
Database Concepts
CIS 570
Business Intelligence
CIS 575
Applied Data Mining and Analytics in Business
CIS 601/MGT 601
Enterprise Computing and Systems Integration
MKT 610
Qualitative Marketing Research Methods
MKT 621
Search Engine Marketing and Optimization
MKT 650
Data Analytics
MKT 651
Applied Data Analytics
MKT 670
Digital Marketing
MKT 686
Marketing Practicum
Select 1 credit elective with approval of graduate advisor.
Program Total Credits:

A minimum of 42 credits are required to complete this program.

This course listing is provided through the Colorado State University catalog and is updated each summer. New or modified courses offered for spring or summer may not be included, but you can find complete course information via the class schedule on RAMweb. Offerings are subject to change and the University reserves the right to make changes in catalog information when necessary and to correct errors. Always consult with an academic advisor to stay informed of curriculum details.