Take a deeper dive into the language of data and build core business skills
In addition to the core benefits of the Online MBA, the Marketing Data Analytics specialization will give you the power to drive data-based market decisions.
The College of Business is an AACSB-accredited institution — a feat achieved by only 5 percent of business schools worldwide. This accreditation is based on the high standards of our mission, strategic management, innovation, student support, societal impact, thought leadership and the quality of our faculty and staff. Our program will help you build broad business skills under a rigorous curriculum while learning in an interactive, welcoming environment.
The curriculum includes advanced courses in:
Applied data mining and analytics in business
Business systems and processes
Financial principles and practice
Leadership and teams
Managing human capital
Marketing research methods
Marketing strategy and planning
Quantitative business analysis
Search engine marketing and optimization
Program at a Glance
||21 months (five semesters) or up to five years
||August and January
||Self-paced lectures in step with class assignments
||42 (37 core, 5 elective)
On diploma: Master of Business Administration
On transcript: Master of Business Administration, major in business administration with marketing data analytics specialization
Download the Online MBA Marketing Data Analytics curriculum to learn more about our courses.
Offerings are subject to change. The University reserves the right to make catalog changes when necessary and to correct errors. Always consult with an academic advisor to stay informed of curriculum details. Course listings reflect requirements for incoming students. Current students can find complete course information via CSU Online.
To help you determine what schedule may be right for you, we’ve provided some examples of common schedules. Once you're admitted, our advising team can help you develop a schedule that fits your career path.