Take a deeper dive into the language of data and build core business skills

In addition to the core benefits of the Online MBA, the Marketing Data Analytics specialization will give you the power to drive data-based market decisions.

You also can spend 7-10 days on our optional international business study trip as an elective – meeting with business leaders, learning international business culture, and becoming acclimated to environments different from your own.  AACSB Accredited

Our program will help you build broad business skills under a rigorous AACSB-accredited curriculum while learning in an interactive, welcoming environment.

Curriculum

The curriculum includes advanced courses in:

Applied data mining and analytics in business

Business intelligence

Business systems and processes

Data analytics

Database concepts

Digital marketing

Financial principles and practice

Information management

Leadership and teams

Managing human capital

Marketing management

Marketing research methods

Marketing strategy and planning

Quantitative business analysis

Search engine marketing and optimization

Program at a Glance
Delivery: Online
Location: Anywhere
Length: 21 months (five semesters) or up to five years
Start Dates: August and January
Schedule: Self-paced lectures in step with class assignments
Credits: 42 (37 core, 5 elective)
Degree Awarded:

On diploma: Master of Business Administration
On transcript: Master of Business Administration, major in business administration with marketing data analytics specialization

Common Schedules

To help you determine what schedule may be right for you, we’ve provided some examples of common schedules. Once you're enrolled, our advising team can help you develop a schedule that fits your career path.

Courses

Required core courses
BUS 500 Business Systems and Processes 2
BUS 601 Quantitative Business Analysis 2
BUS 614 Accounting Concepts 2
BUS 620 Leadership and Teams 2
BUS 626 Managing Human Capital 2
BUS 630 Information Management 2
BUS 640 Financial Principles and Practice 2
BUS 655 Marketing Management 2
BUS 656 Marketing Strategy and Planning 2
  Total core credits 18
Core elective courses – select two courses from the following  
BUS 615 Managerial Accounting 2
BUS 616 Financial Reporting and Analysis 2
BUS 635 Business Economics for the World Market 2
BUS 641 Financial Markets and Investments 2
  Total core elective credits 4
Required specialization courses  
BUS 686 Practicum 2
CIS 505 Database Concepts 1
CIS 570 Business Intelligence 3
CIS 575 Applied Data Mining and Analytics in Business 3
CIS 601 Enterprise Computing and Systems Integration 3
MKT 611 Quantitative Marketing Research Methods 1
MKT 621 Search Engine Marketing and Optimization 1
MKT 650 Marketing Analytics I 2
MKT 651 Marketing Analytics II 2
MKT 670 Digital Marketing 1
1-credit elective with approval of graduate advisor 1
  Total specialization credits 20
Total program credits 42