Take a deeper dive into the language of data and build core business skills
In addition to the core benefits of the Online MBA, the Marketing Data Analytics specialization will give you the power to drive data-based market decisions.
You also can spend 7-10 days on our optional international business study trip as an elective – meeting with business leaders, learning international business culture, and becoming acclimated to environments different from your own.
Our program will help you build broad business skills under a rigorous AACSB-accredited curriculum while learning in an interactive, welcoming environment.
The curriculum includes advanced courses in:
Applied data mining and analytics in business
Business systems and processes
Financial principles and practice
Leadership and teams
Managing human capital
Marketing research methods
Marketing strategy and planning
Quantitative business analysis
Search engine marketing and optimization
Program at a Glance
||21 months (five semesters) or up to five years
||August and January
||Self-paced lectures in step with class assignments
||42 (37 core, 5 elective)
On diploma: Master of Business Administration
On transcript: Master of Business Administration, major in business administration with marketing data analytics specialization
To help you determine what schedule may be right for you, we’ve provided some examples of common schedules. Once you're enrolled, our advising team can help you develop a schedule that fits your career path.