Take a deeper dive into the language of data and build core business skills

In addition to the core benefits of the Online MBA, the Marketing Data Analytics specialization will give you the power to drive data-based market decisions.

You also can spend 7-10 days on our optional international business study trip as an elective – meeting with business leaders, learning international business culture, and becoming acclimated to environments different from your own.  AACSB Accredited

Our program will help you build broad business skills under a rigorous AACSB-accredited curriculum while learning in an interactive, welcoming environment.

Curriculum

The curriculum includes advanced courses in:

Applied data mining and analytics in business

Business intelligence

Business systems and processes

Data analytics

Database concepts

Digital marketing

Financial principles and practice

Information management

Leadership and teams

Managing human capital

Marketing management

Marketing research methods

Marketing strategy and planning

Quantitative business analysis

Search engine marketing and optimization

Program at a Glance
Delivery: Online
Location: Anywhere
Length: 21 months (five semesters) or up to five years
Start Dates: August and January
Schedule: Self-paced lectures in step with class assignments
Credits: 42 (37 core, 5 elective)
Degree Awarded:

On diploma: Master of Business Administration
On transcript: Master of Business Administration, major in business administration with marketing data analytics specialization

Common Schedules

To help you determine what schedule may be right for you, we’ve provided some examples of common schedules. Once you're enrolled, our advising team can help you develop a schedule that fits your career path.

Courses

A few changes have occurred since the publication of the catalog's courses shown below. MKT611 has been replaced with MKT610, Qualitative Marketing Research Methods; MKT650 is now called Fundamentals of Data Analytics; and MKT 651 is now called Applied Data Analytics. For the most up-to-date curriculum, contact Graduate Recruiting at gradinfo@business.colostate.edu or review the degree road maps above.

The courses below reflect the 2018-2019 Colorado State University catalog, published in August 2018 for students enrolling during the 2018-2019 academic year. Courses listed are updated each summer for incoming students.

Required Core Courses:
BUS 500
Business Systems and Processes
Credits2
BUS 601
Quantitative Business Analysis
Credits2
BUS 614
Accounting Concepts
Credits2
BUS 620
Leadership and Teams
Credits2
BUS 626
Managing Human Capital
Credits2
BUS 630
Information Management
Credits2
BUS 640
Financial Principles and Practice
Credits2
BUS 655
Marketing Management
Credits2
BUS 656
Marketing Strategy and Planning
Credits2
Select two courses from the following:
Credits4
BUS 615
Managerial Accounting
BUS 616
Financial Reporting and Analysis
BUS 635
Business Economics for the World Market
BUS 641
Financial Markets and Investments
Required Specialization Courses:
BUS 686
Practicum
Credits2
CIS 505
Database Concepts
Credits1
CIS 570
Business Intelligence
Credits3
CIS 575
Applied Data Mining and Analytics in Business
Credits3
CIS 601
Enterprise Computing and Systems Integration
Credits3
MKT 611
Quantitative Marketing Research Methods
Credits1
MKT 621
Search Engine Marketing and Optimization
Credits1
MKT 650
Marketing Analytics I
Credits2
MKT 651
Marketing Analytics II
Credits2
MKT 670
Digital Marketing
Credits1
Select 1 credit elective with approval of graduate advisor.
Credits1
Program Total Credits:
Credits42

A minimum of 42 credits are required to complete this program.

This course listing is provided through the Colorado State University catalog and is updated each summer. New or modified courses offered for spring or summer may not be included, but you can find complete course information via the class schedule on RAMweb. Offerings are subject to change, and the University reserves the right to make changes in catalog information when necessary and to correct errors.