Start transforming data into true insights and change how business gets done
The analytics job market is one of today’s fastest growing, and the supply of skilled professionals is falling short of demand. The most common skillsets in top emerging career positions from LinkedIn's latest U.S. Emerging Jobs Report include: management, marketing, analytics, software development and cloud computing.
The message is clear – data is the new language of business and employers are actively searching for professionals who can collect, structure, manage, and translate data in a meaningful way.
Data-driven decision making is key to gaining a deeper understanding of complex, integrated digital marketing and consumer strategy. For those influencing company growth, enhancing market reputation or predicting consumer behavior, it’s essential.
Learn How to Make Data Meaningful
The Online MBA in Marketing Data Analytics specialization is designed to enrich your experience and understanding of broad business functions, enhance your skills in the industry’s foremost data collection tools, and provide a robust knowledge of the best practices and methodologies used to gather and interpret data.
In as little as two years, you’ll acquire the skills, the professional network, and the confidence to emerge as leader in business and marketing data analytics.
Through a holistic business lens, you’ll build on foundational digital marketing concepts and metrics associated with SEO, SEM, paid and organic approaches focused on building brands and increasing revenue. You’ll learn the in-demand skill of predictive analytics and advance your technical expertise with software like Excel, SPS, SAS, and R. You’ll gain an understanding of how to apply and recognize analytical approaches to transform data into critical insights and change the way business gets done.
CSU’s College of Business is a leader in online education
We’ve perfected our flexible online format so you can confidently commit to earning your MBA without hitting pause on your career or family life, and without sacrificing the quality of your degree. You’ll earn the same fully accredited degree as those earning their MBA on campus.
Through advanced classroom-capture, you’ll not only learn from world-class faculty and support staff, but have discussions with fellow classmates and create an interactive network of analytic marketers. The support you’ll receive is second to none.
Corporate Partner Benefit
You may qualify for 10 percent off the cost of tuition. See if your company is listed or become a corporate partner now.
Join when you're ready. Apply at least one month before the start date of your choice.