Marisabel Romero Lopez

Assistant Professor, Marketing Academic Department
Rockwell Hall, Rm. 112
(970) 491-8675
decorative divider


Marisabel Romero holds a Ph.D. in marketing from the University of South Florida. Before pursuing her Ph.D., Marisabel worked for the global beverage company SABMiller where she was in charge of the development and management of new soft drinks’ brands in the Honduran market. She holds an MBA from Baylor University and a B.S. in Industrial Engineering from the Catholic University of Honduras.

Marisabel’s research interests include visual information processing, numerical cognition and experiential consumption. Her work on these topics has been published in the Journal of Consumer Research. She teaches Consumer Behavior.