Kelly D. Martin is Professor of Marketing and Dean's Distinguished Research Fellow at Colorado State University. She teaches Quantitative Business Analysis in the Professional MBA Program and the Practicum Course in the Marketing Data Analytics MBA Program. Kelly has twice received the CSU College of Business Excellence in (Graduate) Teaching Award and has been nominated for the CSU Alumni Association Best Teacher Award.
Kelly’s research interests involve the marketing ethics-firm strategy interface, particularly on topics such as customer data privacy, political marketing strategy, and firm approaches to creating consumer well-being. Her work has appeared in journals such as the Journal of Marketing, Journal of Consumer Research, Academy of Management Journal, and Harvard Business Review among other academic journals. Her articles have been recognized for research impact as recipients of the MSI Robert D. Buzzell Best Paper Award, the Thomas C. Kinnear/JPPM Award, and the AMA/EBSCO Responsible Research in Business Award and as finalists for the Journal of Marketing Shelby D. Hunt/Harold H. Maynard Award, the MSI/H. Paul Root Award, and the Sheth Foundation Best Paper/JAMS Award. Kelly received the inaugural AMA Marketing and Society Emerging Scholar Award and held a Colorado State University Monfort Professorship (2014-2016) for her early career research.
Kelly is Coeditor in Chief of the Journal of Public Policy & Marketing. She serves on the editorial boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, Business Ethics Quarterly, and the Journal of Retailing. Prior to academia, she worked as a marketing director in the assisted living industry.