Kelly D. Martin, Ph.D.

Professor, Marketing, Academic Department
Dean's Distinguished Research Fellow
Rockwell Hall, Rm. 12
(970) 491-7269
by appointment
decorative divider


Kelly D. Martin is Professor of Marketing and Dean's Distinguished Research Fellow at Colorado State University. She teaches Quantitative Business Analysis across the College of Business MBA Programs. Kelly has twice received the CSU College of Business Excellence in (Graduate) Teaching Award and has been nominated for the CSU Alumni Association Best Teacher Award.

Kelly’s research interests involve marketing data privacy, political marketing strategy, and consumer well-being. Her work has appeared in journals such as the Journal of Marketing, Journal of Consumer Research, Academy of Management Journal, and Harvard Business Review among other academic journals. Her articles have been recognized for research impact as recipients of the MSI Robert D. Buzzell Best Paper Award and the Thomas C. Kinnear/JPPM Award, and as finalists for the Journal of Marketing Shelby D. Hunt/Harold H. Maynard Award, the MSI/H. Paul Root Award, and the Sheth Foundation Best Paper/JAMS Award. Kelly received the inaugural AMA Marketing and Society Emerging Scholar Award and held a Colorado State University Monfort Professorship (2014-2016) for research promise. She is an associate editor for Business Ethics Quarterly and the Journal of Public Policy & Marketing, and serves on the editorial boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Retailing. Prior to academia, she worked as a marketing director in the assisted living industry.