Marketing is about understanding markets and potential customers.

Marketers analyze the needs of market segments and lead organizational efforts to develop products and services for target customers. They develop strong relationships with customers and design distribution channels that make products/services conveniently available. Marketing professionals often specialize in a particular facet of marketing, such as branding, market research, pricing, or customer relationship management.

Marketing faculty member Marketing students in classroom Marketing student

Career Opportunities

Advertising and promotion
Brand management
Channel management
Customer service
Digital marketing
Event marketing

Market research
Marketing data analytics
Marketing communications
Marketing strategy planning
Media planning
Pricing management

Product development
Public relations
Sales management
Social marketing
Sports marketing

Learn by Doing

Not many people can pull off listing pillow fort construction as a skill on their internship application.

Meet Joe Santini 

Marketing alumnus

Academic Programs

The marketing concentration helps you explore marketing’s critical roles in business and society. You will have many opportunities to gain experience in developing marketing strategies and tactics.



You may want to earn a certificate when you're looking to expand your program of study without having to add a full concentration. You may choose our marketing certificates or other business certificates to supplement your major and make you more marketable.

This certificate provides a foundation in marketing and allows you to develop deeper knowledge in areas of marketing topics. You will learn how marketing works in a business environment and how to execute basic marketing strategies.