Department of Marketing | CSU College of Business

Marketing plays a critical role in business. The Department of Marketing places special importance on the ways marketing can positively impact society.

The Department of Marketing challenges its students and faculty to make the world a better place by developing solutions to problems people face in business and society. We prepare students for careers in marketing by providing challenging and engaging curriculum as well as hands-on experiences such as internships, practicum classes, and marketing plan projects created by real companies. The second biggest undergraduate concentration at the College of Business, the marketing program lets students focus their studies toward many different aspects of marketing. It also helps graduate students fulfill their requirements for our MBA programs. Our faculty members are dedicated to providing a contemporary understanding of consumers, markets, market research techniques, and marketing strategies. They also are leading some of the nation's most impactful research. In fact, our faculty are among the most cited researchers in the field and have received numerous awards for their findings.

Leadership

Welcome to the Department of Marketing at Colorado State University!

Our department is proud to serve a diverse and dynamic community — from undergraduate and graduate students preparing for impactful careers, to local companies seeking insights and partnerships, to an international network of scholars advancing marketing research. Across all of these audiences, we are committed to excellence in both teaching and scholarship and to embracing the full breadth of what marketing offers — from strategy and analytics to consumer insights, digital engagement, and sales.

One of the most exciting recent developments in our undergraduate program is the launch of new academic certificates that allow students to deepen their skills in key areas of demand, including marketing research and data analytics, customer experience and strategic marketing. These certificate pathways align closely with today’s evolving job market and help our students stand out to employers.

At the graduate level, our Marketing Management Certificate gives MBA students the chance to focus on strategic marketing areas such as digital marketing, services, research, and sales — while developing the tools to lead in data-driven, customer-focused organizations.

A core value that runs through all we do — whether in the classroom or in our research — is a belief in thoughtful, analytical decision-making. We aim to equip students and scholars alike with the frameworks and tools to understand and shape the marketplace in meaningful ways.

Thanks for visiting us online. I invite you to explore our programs, connect with our faculty, and learn more about the exciting work happening here in the Department of Marketing.

Kelly Hewett, Ph.D.
Professor and Department Chair

Research

Leading the way to solve complex business problems, our research extends beyond journals and publications. Our faculty include experienced scholars whose work impacts our field and society as well as being widely cited.

Areas we study:

Ethics and social responsibility
Consumer choice and decision-making
Inter-organizational business relationships
Services marketing
Sales management
Customer identification
Pricing

Featured Faculty

See All Our Faculty

Todd Donavan

Associate Professor, Marketing

Gina Slejko

Associate Professor, Marketing

Chris Blocker

Professor, Marketing

Academic Programs

Undergraduate

Marketing Concentration

The marketing concentration helps you explore marketing’s critical roles in business and society. You will have many opportunities to gain experience in developing marketing strategies and tactics.

Graduate

Graduate Certificate in Marketing Management

This certificate provides students with a robust foundation in marketing. Courses allow students to develop a deeper knowledge of strategy and planning, sales management, consumer behavior, service marketing, and market research.

Centers

Center for Marketing and Social Issues

The Center for Marketing and Social issues engages in groundbreaking research that addresses marketing's effects on society. The center aims to enhance consumer welfare, inform public policy, and improve the overall well-being of society. Contact us at (970) 491-7483 or kathleen.kelly@colostate.edu.

Student Involvement

Marketing Association – Students get valuable marketing-related experiences, opportunities, and knowledge in this organization. The association also helps them explore alternative marketing career paths.

Internships – Our internship program allows students to blend classroom learning with work experience. Interns develop a better understanding of the industry and create connections that benefit their career path.

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