Empowering future leaders to use professional selling skills to meet the business challenges of tomorrow

The College of Business’s Center for Professional Selling is where sales education and experience come together. We believe listening, empathy, persuasion, win-win negotiation and needs-based selling are vital skills for all professionals seeking to further their careers, solve business challenges, influence policy, provide inspiration and make an impact in their chosen professions.

Our mission is to educate and prepare our business students for careers and personal success using professional selling skills. Through academics, community outreach, extracurricular activities and corporate partnerships our sales courses prepare students to meet future professional selling challenges and use their versatile skills to help make our world a better place.

Our Sales Programs

We take a two-pronged approach to sales education:

  1. Teaching our students what professional selling is and preparing them to be successful in sales roles.
  2. Partnering with companies seeking to hire graduates who are thoroughly prepared to succeed in sales.

The Center for Professional Selling helps students understand the various types of sales careers, the specific skills needed for engaging in a successful selling situation and what buyers expect from today’s sales professionals. Through classroom learning and hands-on selling experience with corporate partners, we educate our students on the many excellent opportunities available in sales and build up their skills so they can thrive in sales careers from day one.

Sales Certificate

Enhance your education, build your selling skills and increase your marketability with a Sales Certificate. You’ll learn the ins and outs of sales, from understanding the best approaches to attract customers to managing a sales force to developing high-level marketing strategies. The certificate will prepare you for a meaningful and dynamic career in professional selling, sales management and marketing.

The certificate is open to all business major and business minor undergraduate students and consists of four required classes:

MKT 300 or MKT 305
Fundamentals of Marketing
MKT 330
Business Customer Relationships
MKT 362
Professional Selling
MKT 363
Sales Management

Business majors can declare a certificate by completing the necessary paperwork during an advising session. Business minors should email undergradinfo@business.colostate.edu with your name, CSU ID number and certificate you wish to declare.

Sales Club

College of Business marketing students

The Sales Club gives sales-minded students across majors a place to connect with faculty, partners and one another. Club members discuss new topics in sales, work on skill development and learn about opportunities in sales professions.

Sales Club students participate in an experiential practicum, developing their sales skills with sales scenario practice, audio and video technology and direct interaction with our corporate partners. Club members lead our student sales center initiatives by promoting the center to other students and engaging with corporate partners via in-person engagements, Zoom calls and sales competitions.

To find out more about the Sales Club, email COB_Sales_Club@colostate.edu

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College of Business marketing students

Corporate Partners and Sponsoring Companies

Our corporate partners are vital to our students’ education and professional success. Partners donate time, expertise and resources to ensure our students are learning the latest sales skills and principles. We develop long-term relationships with firms seeking to develop the next generation of sales leaders and hire outstanding graduates. The center is a bridge between our exceptional students and the dynamic, growing companies that want to hire them.

  • National Institute on Drug Abuse Logo
  • Insight Global logo
  • National Institute on Drug Abuse Logo
  • Lilly Logo
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Upcoming Events

9/13/2021 12:00 PM - 9/22/2021 1:30 PM
Providing early stage startup assistance, mentorship and market validation
9/18/2021 8:00 AM - 9/25/2021 5:00 PM
Pivot your business model during this two-session workshop series
9/27/2021 11:30 AM - 11/11/2021 1:00 PM
Join us for this workshop series and explore the entrepreneurial journey that all new ventures take



The College of Business’s knowledgeable, experienced faculty are key to the center’s success. Their passion for sales attracts the brightest students and most dynamic partners, creating fruitful relationships that advance our knowledge of sales.

L.A. Mitchell

L.A. Mitchell


Director – Center for Professional Selling

Advisor – Sales Club







Contact Us

Make a Donation to the Center

To make a contribution to the Center for Professional Selling, you can visit our Giving page and enter fund number 77233.