Center for Marketing and Social Impact- Business Research Groups

Our faculty produce research that's making a difference

The Center for Marketing and Social Impact is dedicated to advancing marketing's societal contributions and producing valued, respected research that makes a difference. Faculty members as well as research partners are engaging with a variety of topics and fields and exploring how marketing can contribute to them. Some of the topics our faculty addressed recently include:

Business and Marketing Regulatory Environment
Cigarette and e-Cigarette Use and Prevention
Consumer Financial Well-Being
Data Privacy
Food Well-Being
Global Poverty and Consumption Adequacy
Nutrition Labeling
Purpose-Oriented Organizations
Stakeholder Marketing

The work and research being done by faculty in the Center do not exist in a vacuum. Instead, it’s being incorporated into classrooms and courses, enhancing the student experience and creating a culture of giving within the Department of Marketing. It’s also being applied in boardrooms and in marketing campaigns for leading organizations throughout the country.

Recent Publications

2022

Gonzales, Gabriel E., Christopher Berry, Matthew D. Meng, and R. Bret Leary, “Identifying and Addressing the “Health Halo” Surrounding Meat Alternatives in Limited Information Environments,” Journal of Public Policy & Marketing, forthcoming.
Berry, Christopher and Scot Burton (2022), “An Examination of Perceptions of Similarity to Cigarettes, Health Risk Perceptions, and Willingness to Try Across Nicotine Vaping Products,” Nicotine & Tobacco Research, 24 (7), 1120–1124. (Impact Factor = 4.24; SSCI Ranking: 4/54 in Substance Abuse)
Blocker, Christopher P., Jon Zhang, Ron Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, and Elizabeth Minton. (2022) “Rethinking Scarcity and Poverty: Building Bridges for Shared Insight and Impact,” Journal of Consumer Psychology.
Blocker, Christopher P., Kenneth C. Manning, and Carlos Trujillo, (2022), “Beyond Radical Affordability in the Base of the Pyramid: The Role of Consumer Self-Confidence in Product Acceptance,” forthcoming, Journal of Consumer Affairs.
Hutton, Martina, Canan Corus, Joshua Dorsey, Caroline Roux, Elizabeth Minton, Chris Blocker, Jonathan Zhang, (2022) “Getting Real about Consumer Poverty: Deep Processes for Transformative Action,” 56 (3), 1332-1355, Journal of Consumer Affairs.
Barrios, Andrés, Christopher P. Blocker, and Shikha Upadhyaya. (2022) “Valuing Less and Guarding More: Consumption Stewardship in Restricted Contexts,” International Journal of Consumer Studies.
Tang, Elina and Christopher P. Blocker (2022) “Promoting Social Resilience in Service Communities: A Molecular Biology Perspective,” Journal of Services Marketing, special issue “Broadening and Reinvigorating the Service Discipline to Reduce Human Suffering and Improve Well-Being.”
Blocker, Christopher P., Brennan Davis, and Laurel Anderson, “Unintended Consequences in Transformative Service Research: Helping without Harming,” (2022), Journal of Service Research, Editorial to JSR Special Issue on Transformative Service Research.
Quach, Sara, Park Thaichon, Kelly D. Martin, Scott Weaven, and Robert W. Palmatier (2022), “Digital Technologies: Tensions in Privacy and Data,” Journal of the Academy of Marketing Science, 50 (November), 1299-1323.
LaBarge, Monica, Kristen L. Walker, Courtney Azzari, Maureen Bourassa, Stacey Finkelstein, Alexei Gloukhovtsev, James Leonhardt, Kelly D. Martin, Maria Quaid, Mehrnoosh Reshadi, and Jesse Catlin (2022), “Digital Exchange Compromises: Teetering Priorities of Consumers and Organizations at the Iron Triangle,” Journal of Consumer Affairs, 56 (Fall), 1220-43.
Martin, Kelly D. and Stasha Burpee (2022), “Marketing as Problem Solver: In Defense of Social Responsibility in Marketing,” Academy of Marketing Science Review, 12 (July), 44-51.
Vadakkepatt, Gautham, Sandeep Arora, Kelly D. Martin, and Neeru Paharia (2022), “Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective,” Journal of Marketing, 86 (May), 79-97.
Martin, Kelly D. and Grace Fox (2022), “The Data-Based Nature of Customer Relationships in Service Industries,” Journal of Service Management Research, Commentary Series edited by Lena Steinhoff and Robert W. Palmatier, 6 (January), 4-9.

2021

Brough, Aaron R. and Kelly D. Martin (2021), “Consumer Privacy During (and After) the COVID-19 Pandemic,” Journal of Public Policy & Marketing, 40 (January) pages forthcoming.
Berry, Christopher and Marisabel Romero (2021), “The Fair Trade Food Labeling Health Halo: Effects of Fair Trade Labeling on Consumption and Perceived Healthfulness,” Food Quality and Preference, 94, Article 104321. (Impact Factor = 5.57; SSCI Ranking: 18/143 in Food Science & Technology)
Rybak, Garrett, Scot Burton, Alicia Johnson, and Christopher Berry (2021), “Promoted Claims on Food Product Packaging: Comparing Direct and Indirect Effects of Processing and Nutrient Content Claims,” Journal of Business Research, 135 (10), 464–479.
Berry, Christopher, Scot Burton, Jeremy Kees, and J. Craig Andrews (2021), “A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.,” Journal of Business Ethics, 171 (4), 757–770. (FT 50)
Mende, Martin, Beth Vallen, and Christopher Berry (2021), “We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics… but Marketing Can Also Help!,” Journal of Public Policy & Marketing, 40 (3), 326–330.
Kelly, Kathleen, Christopher Berry, Maria Leonora Comello, and Heather Bowen Ray (2021), “The Regulatory Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth,” Journal of Public Policy & Marketing, 40 (1), 62–82.
Upadhyaya, Shikha, Christopher P. Blocker, Rika Houston, and Marjorie Sims “How Two-Gen Services alter the Transmission of Intergenerational Consumer Poverty” (2021), Journal of Business Research.
Martin, Kelly D., Brett Josephson, Gautham Vadakkepatt, and Jean L. Johnson (2021), “Lobbying and the Like: Managing the Regulatory Environment,” NIM Marketing Intelligence Review, 13 (2), 38-43.
Mackenzie Ferrante, Gina Slejko, Laura Bellows, Susan Johnson, (2021), “Examining parent preferences for the use of behavioral economic strategies on children’s menus in restaurants,” Journal of the Academy of Nutrition and Dietetics 121(8), 1515-1527.

2020

Mummalaneni, Simha & Jonathan Z. Zhang (2020). "Maximizing the Benefits of B2B Supplier Diversity," MIT Sloan Management Review.
Elder, Ryan S. and Gina Slejko Mohr (2020), “Guilty Displeasures: How Imagined Guilt Dampens Consumer Enjoyment,” Appetite, (July), 150; 104641.
Berry, Christopher, Scot Burton, Jeremy Kees, and J. Craig Andrews (2020), “A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.,” Journal of Business Ethics, forthcoming.
Brough, Aaron R. and Kelly D. Martin (2020), “Critical Roles of Knowledge and Motivation in Privacy Research,” Current Opinion in Psychology, Special Issue on Privacy and Disclosure, Online and in Social Interactions, 31, 11-15.
Kelly, Kathleen, Christopher Berry, Maria Leonora Comello, and Heather Bowen Ray (2020), “The Regulatory Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth,” Journal of Public Policy & Marketing
Korschun, Daniel, Kelly D. Martin, and Gautham Vadakkepatt (2020), “Marketing’s Role in Understanding Political Activity,” Journal of Public Policy & Marketing, 39 (October), 378-87.
Martin, Kelly D., Jisu J. Kim, Robert W. Palmatier, Lena Steinhoff, David W. Stewart, Beth A. Walker, Yonggui Wang, and Scott Weaven (2020), “Data Privacy in Retail,” Journal of Retailing, 96 (December), pages forthcoming.
Scott, Maura L., Kelly D. Martin, Joshua L. Wiener, Pam Scholder Ellen, and Scot Burton (2020), “The COVID-19 Pandemic at the Intersection of Marketing and Public Policy,” Journal of Public Policy & Marketing, 39 (July), 257-65.
Stanley, Linda, Randall C. Swaim, Joseph K. Kaholokula, Kathleen J. Kelly, Annie Belcourt, and James Allen (2020), “The Imperative for Research to Promote Health Equity in Indigenous Communities,” Prevention Science, 21 (November), 13-21.
Zhang, Jonathan Z. and Hsiao-Wuen Hon (2020), “Toward Responsible Digital Transformation,” California Management Review, forthcoming.

2019

Berry, Christopher and Scot Burton (2019), “Reduced-Risk Warnings versus the U.S. FDA- Mandated Addiction Warning: The Effects of E-Cigarette Warning Variations on Health Risk Perceptions,” Nicotine & Tobacco Research Nicotine & Tobacco, 21 (7), 979–84.
Berry, Christopher, Scot Burton, Elizabeth Howlett, and Christopher L. Newman (2019), “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered,” Journal of Public Policy & Marketing, 38 (2), 192–213.
Cermin, Ashley, Christopher Berry, Scot Burton, and Elizabeth Howlett (2019), “The Effects of the FTC-Mandated Disclosure on Homeopathic Product Purchase Intentions,” Journal of Business Research, 101, 47–58.
Kidwell, Blair, Virginie Lopez-Kidwell, Christopher P. Blocker, and Erick Mas (2019) “Birds of a Feather Feel Together: Emotional Ability Similarity within Consumer Interactions,” Journal of Consumer Research, forthcoming.
Palmatier, Robert W. and Kelly D. Martin (2019), "The Intelligent Marketer’s Guide to Data Privacy." New York: Palgrave Macmillan.
Cho, Yoon-Na and Christopher Berry (2019), “Understanding the Effects of Retailer- and Manufacturer Provided Sustainability Labels on Product Evaluations and Purchase-Related Outcomes,” Journal of Business Research, 100, 73–85.

2018

Berry, Christopher, Scot Burton, and Elizabeth Howlett (2018), “The Effects of Voluntary Versus Mandatory Menu Calorie Labeling on Consumers’ Retailer-Related Responses,” Journal of Retailing, 94 (1), 73–88.
Lundeberg, Pamela J., Daniel J. Graham, and Gina S. Slejko (2018), “Comparison of Two Front-of-Package Nutrition Labeling Schemes, and their Explanation, on Consumers' Perception of Product Healthfulness and Food Choice,” Appetite, 125, 548-56
Martin, Kelly D., Brett W. Josephson, Gautham G. Vadakkepatt, and Jean L. Johnson (2018), “Political Management, R&D, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?” Journal of Marketing, 82 (May), 87-107.
Stanley, Linda, Kathleen J. Kelly, Randall C. Swaim, and Danielle Jackman (2018), “Cultural Adaptation of the ‘Be Under Your Own Influence’ Media Campaign for Middle-School American Indian Youth,” Journal of Health Communication, 23 (12), 1017-25.
Berry, Chris (2018), “The Effects of Voluntary versus Mandatory Menu Calorie Labeling on Consumers' Retailer-Related Responses,” Journal of Retailing

2017

Berry, Christopher, Burton, Scot and Elizabeth Howlett (2017), “Are Cigarette Smokers’ E-Cigarette Users’, and Dual-Users’ Health Risk Beliefs and Responses to Advertising Influenced by Addiction Warnings and Product Type?,” Nicotine & Tobacco Research

2016

Cunningham-Sabo, L., Lohse, L., Smith, S., Browning, R., Strutz, E., Nigg, C., Balgopal, M., Kelly, K., Ruder, E. (2016), “Fuel for Fun: A cluster-randomized controlled study of cooking skills, eating behaviors, and physical activity of 4th graders and their families,” BMC Public Health
Romero, M., & Biswas, D. (2016), “Healthy-left, unhealthy-right: can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices?,” Journal of Consumer Research
Campbell, Margaret C., Kenneth C. Manning, Bridget Leonard, and Hannah M. Manning (2016), “Kids, Cartoon, and Cookies: Behavioral Priming Effects on Children’s Food Consumption,” Journal of Consumer Psychology
Kelly, Kathleen J. (2016), “Photovoice: Capturing American Indian Youths' Dietary Perceptions and Sharing Behavior-Changing Implications,” Social Marketing Quarterly
Elder, Ryan and Gina S. Mohr (2016), “The Crunch Effect: The Role of Intrinsic Auditory Sound on Food Consumption Quantity,” Food Quality and Preference
Martin, Kelly D. and Patrick E. Murphy (2016), “The Role of Data Privacy in Marketing,” Journal of the Academy of Marketing Science
Canan Corus, Bige Saatcioglu, Carol Kaufman-Scarborough, Christopher P. Blocker, Shikha Upadhyaya, and Samuelson Appau (2016), “Transforming Poverty-Related Policy with Intersectionality,” Journal of Public Policy & Marketing

2015

Martin, Kelly D. (2015), “Broadening the Paradigm of Marketing as Exchange: Reflections from the Field and Insights Moving Forward” AMA Winter Educators’ Conference, San Antonio, Texas

Martin, Kelly D. and Ronal Paul Hill (2015), “Saving and Well-Being at the Bottom of the Pyramid Implications for Transformative Financial Services,” Journal of Service Research

Center for Marketing and Social Impact: Research

Recent Publications