Center for Marketing and Social Impact- Business Research Groups

Our faculty produce research that's making a difference

The Center for Marketing and Social Impact is dedicated to advancing marketing's societal contributions and producing valued, respected research that makes a difference. Faculty members as well as research partners are engaging with a variety of topics and fields and exploring how marketing can contribute to them. Some of the topics our faculty addressed recently include:

Data Privacy
Policy implications of the legalization of recreational marijuana
Life satisfaction and consumption in base of the pyramid markets
Deviant consumption
Use of social marketing to reduce harmful consumption behaviors
Resale price maintenance
Poverty and promoting poverty alleviation
Consumer processing of food labels

The work and research being done by faculty in the Center do not exist in a vacuum. Instead, it’s being incorporated into classrooms and courses, enhancing the student experience and creating a culture of giving within the Department of Marketing. It’s also being applied in boardrooms and in marketing campaigns for leading organizations throughout the country.

Recent Publications

2021

Brough, Aaron R. and Kelly D. Martin (2021), “Consumer Privacy During (and After) the COVID-19 Pandemic,” Journal of Public Policy & Marketing, 40 (January) pages forthcoming.

2020

Mummalaneni, Simha & Jonathan Z. Zhang (2020). "Maximizing the Benefits of B2B Supplier Diversity," MIT Sloan Management Review.
Elder, Ryan S. and Gina Slejko Mohr (2020), “Guilty Displeasures: How Imagined Guilt Dampens Consumer Enjoyment,” Appetite, (July), 150; 104641.
Berry, Christopher, Scot Burton, Jeremy Kees, and J. Craig Andrews (2020), “A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.,” Journal of Business Ethics, forthcoming.
Brough, Aaron R. and Kelly D. Martin (2020), “Critical Roles of Knowledge and Motivation in Privacy Research,” Current Opinion in Psychology, Special Issue on Privacy and Disclosure, Online and in Social Interactions, 31, 11-15.
Kelly, Kathleen, Christopher Berry, Maria Leonora Comello, and Heather Bowen Ray (2020), “The Regulatory Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth,” Journal of Public Policy & Marketing
Korschun, Daniel, Kelly D. Martin, and Gautham Vadakkepatt (2020), “Marketing’s Role in Understanding Political Activity,” Journal of Public Policy & Marketing, 39 (October), 378-87.
Martin, Kelly D., Jisu J. Kim, Robert W. Palmatier, Lena Steinhoff, David W. Stewart, Beth A. Walker, Yonggui Wang, and Scott Weaven (2020), “Data Privacy in Retail,” Journal of Retailing, 96 (December), pages forthcoming.
Scott, Maura L., Kelly D. Martin, Joshua L. Wiener, Pam Scholder Ellen, and Scot Burton (2020), “The COVID-19 Pandemic at the Intersection of Marketing and Public Policy,” Journal of Public Policy & Marketing, 39 (July), 257-65.
Stanley, Linda, Randall C. Swaim, Joseph K. Kaholokula, Kathleen J. Kelly, Annie Belcourt, and James Allen (2020), “The Imperative for Research to Promote Health Equity in Indigenous Communities,” Prevention Science, 21 (November), 13-21.
Zhang, Jonathan Z. and Hsiao-Wuen Hon (2020), “Toward Responsible Digital Transformation,” California Management Review, forthcoming.

2019

Berry, Christopher and Scot Burton (2019), “Reduced-Risk Warnings versus the U.S. FDA- Mandated Addiction Warning: The Effects of E-Cigarette Warning Variations on Health Risk Perceptions,” Nicotine & Tobacco Research Nicotine & Tobacco, 21 (7), 979–84.

Berry, Christopher, Scot Burton, Elizabeth Howlett, and Christopher L. Newman (2019), “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered,” Journal of Public Policy & Marketing, 38 (2), 192–213.

Cermin, Ashley, Christopher Berry, Scot Burton, and Elizabeth Howlett (2019), “The Effects of the FTC-Mandated Disclosure on Homeopathic Product Purchase Intentions,” Journal of Business Research, 101, 47–58.

Kidwell, Blair, Virginie Lopez-Kidwell, Christopher P. Blocker, and Erick Mas (2019) “Birds of a Feather Feel Together: Emotional Ability Similarity within Consumer Interactions,” Journal of Consumer Research, forthcoming.

Palmatier, Robert W. and Kelly D. Martin (2019), "The Intelligent Marketer’s Guide to Data Privacy." New York: Palgrave Macmillan.

Cho, Yoon-Na and Christopher Berry (2019), “Understanding the Effects of Retailer- and Manufacturer Provided Sustainability Labels on Product Evaluations and Purchase-Related Outcomes,” Journal of Business Research, 100, 73–85.

2018

Berry, Christopher, Scot Burton, and Elizabeth Howlett (2018), “The Effects of Voluntary Versus Mandatory Menu Calorie Labeling on Consumers’ Retailer-Related Responses,” Journal of Retailing, 94 (1), 73–88.

Lundeberg, Pamela J., Daniel J. Graham, and Gina S. Slejko (2018), “Comparison of Two Front-of-Package Nutrition Labeling Schemes, and their Explanation, on Consumers' Perception of Product Healthfulness and Food Choice,” Appetite, 125, 548-56

Martin, Kelly D., Brett W. Josephson, Gautham G. Vadakkepatt, and Jean L. Johnson (2018), “Political Management, R&D, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?” Journal of Marketing, 82 (May), 87-107.

Stanley, Linda, Kathleen J. Kelly, Randall C. Swaim, and Danielle Jackman (2018), “Cultural Adaptation of the ‘Be Under Your Own Influence’ Media Campaign for Middle-School American Indian Youth,” Journal of Health Communication, 23 (12), 1017-25.

Berry, Chris (2018), “The Effects of Voluntary versus Mandatory Menu Calorie Labeling on Consumers' Retailer-Related Responses,” Journal of Retailing

2017

Berry, Christopher, Burton, Scot and Elizabeth Howlett (2017), “Are Cigarette Smokers’ E-Cigarette Users’, and Dual-Users’ Health Risk Beliefs and Responses to Advertising Influenced by Addiction Warnings and Product Type?,” Nicotine & Tobacco Research

2016

Cunningham-Sabo, L., Lohse, L., Smith, S., Browning, R., Strutz, E., Nigg, C., Balgopal, M., Kelly, K., Ruder, E. (2016), “Fuel for Fun: A cluster-randomized controlled study of cooking skills, eating behaviors, and physical activity of 4th graders and their families,” BMC Public Health

Romero, M., & Biswas, D. (2016), “Healthy-left, unhealthy-right: can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices?,” Journal of Consumer Research

Campbell, Margaret C., Kenneth C. Manning, Bridget Leonard, and Hannah M. Manning (2016), “Kids, Cartoon, and Cookies: Behavioral Priming Effects on Children’s Food Consumption,” Journal of Consumer Psychology

Kelly, Kathleen J. (2016), “Photovoice: Capturing American Indian Youths' Dietary Perceptions and Sharing Behavior-Changing Implications,” Social Marketing Quarterly

Elder, Ryan and Gina S. Mohr (2016), “The Crunch Effect: The Role of Intrinsic Auditory Sound on Food Consumption Quantity,” Food Quality and Preference

Martin, Kelly D. and Patrick E. Murphy (2016), “The Role of Data Privacy in Marketing,” Journal of the Academy of Marketing Science

Canan Corus, Bige Saatcioglu, Carol Kaufman-Scarborough, Christopher P. Blocker, Shikha Upadhyaya, and Samuelson Appau (2016), “Transforming Poverty-Related Policy with Intersectionality,” Journal of Public Policy & Marketing

2015

Martin, Kelly D. (2015), “Broadening the Paradigm of Marketing as Exchange: Reflections from the Field and Insights Moving Forward” AMA Winter Educators’ Conference, San Antonio, Texas

Martin, Kelly D. and Ronal Paul Hill (2015), “Saving and Well-Being at the Bottom of the Pyramid Implications for Transformative Financial Services,” Journal of Service Research