The mission of the Center for Marketing and Social Impact is to advance marketing’s societal contributions through research, education, and outreach
Bringing Academics and Business Together to Make a Difference
The Center for Marketing and Social Impact is known for doing work that matters. As a collaborative venture between faculty, researchers and our partners, the Center uses these efforts to elevate new ideas and policies that place marketing as a central agent of change. Our work in the areas of research, education and outreach are as nuanced as our faculty and researchers.
The Center activities focus on enhancing consumer welfare, informing public policy, and improving overall societal well-being through marketing practices that are economically, socially, and environmentally sustainable.
The Center provides business students, practitioners, and marketing academicians with meaningful opportunities to study marketing’s effects on society, thereby enhancing related educational programs, business practices, and public policy initiatives.
We strive to make the Center is the premier source in the Western United States for information regarding social and public policy issues related to marketing.