Center for Marketing and Social Impact- Business Research Groups

Professors with the Center for Marketing and Social Impact produce leading-edge, impactful marketing research that’s focused on societal well-being, consumer welfare, and public policy.

The Center collaborates with faculty from the Department of Marketing as well as across the College of Business. In many cases, our members have received numerous Best Paper Awards from prestigious academic organizations, and their work is some of the most referenced in all of marketing academia. Our faculty also have an extensive list of teaching awards to their names. All of this contributes not only to an incredible undergraduate marketing student experience but to an impressive cooperative effort that allows our faculty to find lasting solutions to the challenges businesses face today.

The Organization of the Center

Members of the Department of Marketing share the responsibility of making decisions for the Center and Kathleen Kelly, PhD, serves as the lead contact and Academic Director of the Center, with Kelly Martin, PhD, also serving as Director. The Advisory Board is made up of academics, marketing professionals and policymakers from a variety of organizations that assist the Center in reaching its goals and objectives through strategic advice and support. To realize its full potential, the Center includes support staff who have expertise in grant writing, implementing research and outreach activities.