We, like thousands of others, have had to reinvent our business. We feel that we have to balance two major responsibilities: protecting the health of our employees, their loved ones, and our greater community while protecting the livelihoods of our employees. We use those two responsibilities as the framework to make our daily decisions. As the news of the spread of the coronavirus intensified, we put a to-go, order-ahead, and curbside pickup model in place immediately. This has worked well, and the community continues to show up in a really powerful way. We waived our shipping fees and have been promoting our online store. We also partnered with a local produce distribution company that previously only distributed to restaurants in town to create a CSA-like delivery service. We’re certainly not designed to be a delivery service and we’re quickly learning how to handle being a logistics company, but we had so many orders in the first 24 hours after we launched the product that we had to limit orders on a weekly basis. The wholesale side of our business has been hit the hardest by this, but we’re navigating this day by day and so far, we’re hanging in! To be honest, the entrepreneur sides of the three of us find the ever-changing landscape and demand to innovate strangely inspiring.
It’s hard to watch so many small businesses get hit so hard by this and it’s easy to get caught up in a negative spiral of thought. We believe small businesses are at the heart of the culture and personality of the towns and cities we love, and this moment is going to deeply impact our communities in such a profound way. None of this has been easy, but we’re doing everything we can to stay positive and keep our community smiling. Our team has been incredible and has embraced a role as the providers of smiles, air high-fives, and positive reinforcement. We just launched a social media campaign where we’re going to highlight the small businesses we work with, supply with coffee, or the ones that inspire us. We’re calling it #QueenCityStrong, and we really want to lean into the strength, grit, and power of community as we all take on this challenge together. This is hard, but we’re so incredibly proud of where we live and the people that make this place great, and we know we can come out of this stronger than before if we stick together.