Research Insights for a Better World - College of Business, Colorado State University

Research is a critical part of the College of Business's vision of using Business for a Better World. The work of our reseach faculty is regularly featured in top-tier journals, and shared in our Research Insights newsletter. This newsletter is sent periodically through the year to a list of more than 1,320 non-CSU academic peers – primarily Deans and department chairs at business schools around the country. This month, we've highlighted research into scarcity, regulations, ideas about control and investing in foreign markets. 

Chris Blocker and Johnathan Zhang

Christopher Blocker & Jonathan Zhang

The Journal of Consumer Psychology

A new framework bridges the gaps between poverty and scarcity research, helping the disciplines draw on each other’s strengths while suggesting new frontiers for multidisciplinary research.

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Elizabeth Cowle, PhD

Elizabeth Cowle

The Accounting Review

The Big Four accounting firms are spotting more opportunity in providing companies with general accounting instead of audit services. As they transition clients from one service to the other in order to comply with federal regulation, smaller firms may have more opportunities in the audit market.

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Dave Gilliland

Dave Gilliland

Journal for the Academy of Marketing Science

Drawing on a 25-year career researching intrafirm control and integrating 34 theories, Dave Gilliland’s framework on intrafirm control unifies a wealth of perspectives for future researchers in the field.

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Hilla Skiba

Hilla Skiba

Journal of International Business Studies

The larger the cultural distance between an investor’s home country and the country in which they invest, the worse the investment performs. The research identifies new challenges in cross-national diversification for active investment strategies.

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