Marketing Data Analytics Webinar

Explore marketing data analytics with three distinguished College of Business faculty

April 21, 2021

02:00 PM - 03:15 PM MST

Join the MBA Marketing Data Analytics program and three of its distinguished faculty for this free webinar to learn more about issues surrounding marketing data and utilizing analytics for experimental design. The session will close with an overview of the program, and a current student will share their experience pursuing their MBA-MDA.

Using data analytics in experimental design

Gina E. Slejko, PhD

The dynamic nature of the rich data environment allows practitioners to better understand their markets and be agile in their marketing efforts. In response, there is a growing demand for skilled researchers and analysts who can leverage these data to better understand customer segments, forecast sales, set prices and develop new products. Gina will provide insight into some of these skills, which are taught in an applied data analytics course.

Gina’s expertise is in consumer behavior. Her research efforts focus on topics of consumer wellness, health, nutrition and sensory marketing, and she currently teaches Marketing Research and Marketing Analytics.

You will find her research in the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, Health Psychology and Food Quality and Preference. Her work has also been featured by The Wall Street Journal, BBC News, The Telegraph, Boston Globe and NPR.com.

Customer Data Privacy: Quick Insights for Practicing Managers

Kelly D. Martin, PhD

Data privacy is a top concern for firms and their customers. Learn a few practical insights for firms that enhance customer relationships and create positive performance outcomes.

Kelly is a Dean's Distinguished Research Fellow at Colorado State University. Her research interests involve the marketing ethics-firm strategy interface, particularly on topics such as customer data privacy, political marketing strategy and firm approaches to creating consumer well-being.

She teaches Quantitative Business Analysis in the Professional MBA Program and the Practicum Course in the Marketing Data Analytics MBA Program.

Kelly’s articles have been recognized for research impact as recipients of multiple awards. Kelly received the inaugural AMA Marketing and Society Emerging Scholar Award and held a Colorado State University Monfort Professorship (2014-2016) for research potential.

Data issues associated with field experiments

Chris Berry, PhD

Advances in technology over the past decade have created opportunities for researchers to reduce time and cost of collecting primary data online. For example, researchers now have the ability to collect data using crowdsourcing platforms, such as Amazon’s Mechanical Turk (MTurk). Chris’s research compares the data quality of data obtained from Amazon’s MTurk to other sources, including professional panel data.

Chris’s research interests broadly involve consumer health, consumer well-being and public policy issues. His most recent research primarily examines consumers' responses to food labeling and health disclosures in both retail and advertising contexts, for which he has earned the AMA Marketing and Society Emerging Scholar Award and the AMA-EBSCO Annual Award for Responsible Research in Marketing.

Chris currently teaches Marketing Research to undergraduates and Fundamentals of Marketing Analytics in the Marketing Data Analytics MBA program.

You can find his work published in the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Retailing, Journal of Advertising, Journal of Business Research and Nicotine & Tobacco Research.