Explore marketing data analytics with three distinguished College of Business faculty
 

Marketing Data Analytics Webinar, April 21, 2 to 3:15 p.m.

Join the MBA Marketing Data Analytics program and three of its distinguished faculty for this free webinar to learn more about issues surrounding marketing data and utilizing analytics for experimental design. The session will close with an overview of the program, and a current student will share their experience pursuing their MBA-MDA.


Using data analytics in experimental design

Gina E. Slejko, PhD

The dynamic nature of the rich data environment allows practitioners to better understand their markets and be agile in their marketing efforts. In response, there is a growing demand for skilled researchers and analysts who can leverage these data to better understand customer segments, forecast sales, set prices and develop new products. Gina will provide insight into some of these skills, which are taught in an applied data analytics course.


Customer Data Privacy: Quick Insights for Practicing Managers

Kelly D. Martin, PhD

Data privacy is a top concern for firms and their customers. Learn a few practical insights for firms that enhance customer relationships and create positive performance outcomes.


Data issues associated with field experiments

Chris Berry, PhD

Advances in technology over the past decade have created opportunities for researchers to reduce time and cost of collecting primary data online. For example, researchers now have the ability to collect data using crowdsourcing platforms, such as Amazon’s Mechanical Turk (MTurk). Chris’s research compares the data quality of data obtained from Amazon’s MTurk to other sources, including professional panel data.