95% of brewers expect sales to be down in 2020.*
How is your beverage company coping?
Resiliency and flexibility are essential for beverage companies coping with the challenges that have arisen in 2020. The industry thrives when it shares strategies and insights to help adapt to an unpredictable marketplace.
Join the CSU College of Business Beverage Business Institute for a live Zoom event to discuss how the industry is adapting to the many obstacles faced this year. Our panel of professionals shares tactics and anecdotes about managing COVID-19 precautions, the evolution to curbside business models and how they impact the customer experience. After the presentation, interact with panelists for collaborative Q&A, idea swap and brainstorming sessions. Make sure to stay until the end, as a gift will be given to a randomly selected attendee.
Grab your favorite beverage, log on and share how everyone is going with the flow!
Jeffrey Miller is an Associate Professor in the Hospitality Management Program in the College of Health and Human Sciences at Colorado State University. Miller teaches Alcohol Beverage Control and Management, and his areas of research are food and culture issues, food as symbol and cannabis tourism. He is most recently the author of the book, Avocado: A Global History.
Carol Cochran, Horse & Dragon Brewing Company
Carol Cochran founded Horse & Dragon Brewing Company with her husband, Tim, in 2014. As the Fort Collins brewery established itself, the pair have learned of the challenges and uplifting possibilities that accompany starting and running a small manufacturing business that is focused on the triple bottom line.
Jason Hevelone, CopperMuse Distillery
CopperMuse Distillery’s spirits are inspired equally by homebrews and the range of flavors winemakers evoke by blending varietals, terroir and aging techniques. Founder Jason Havalone sees distilling as the perfect balance between a brewer’s fermentation skills and a winemaker’s artistry.
John Hoxmeier, Gilded Goat Brewing Company
Inspired by touring the world and tasting beers in Europe, Africa and the United States, John Hoxmeier and his son, Charlie, grew Gilded Goat Brewing Company from a stovetop operation to a three-kettle garage setup to a Fort Collins craft brewery. John is an associate professor of computer information systems at the College of Business.
About the BBI
The Beverage Business Institute at CSU’s College of Business offers training, education and networking specifically for professionals in the beverage industry or those looking to start a career in beer, wine, soda, water, spirits, coffee or distribution.