Connect with brewing leaders in a discussion on purpose and organizational meaning to transform your business.


83% of consumers want to support companies that “do the right thing.”* Is your business serving them?

Raise a pint to a new year and refine your purpose. Join the Beverage Business Institute and meaningful work expert Zach Mercurio and author of The Invisible Leader: Transform Your Life, Work, and Organization with the Power of Authentic Purpose.

In the first installment of the Beverage Business Symposium Series, discover how you can share your values and further the stories behind your brand with inclusive and innovative practices that serves your brand, your customers and the world while enjoying heavy appetizers and networking with beverage industry professionals.

Zach’s presentation will be followed by a conversation with representatives from three breweries - Lady Justice, New Belgium Brewing and Raices Brewing Company - that craft beer with an inspiring purpose.

Refine or Discover Your Purpose

The Brewing with Purpose panel connects leaders in purposeful brewing and organizational meaning. Looking to reinvigorate your business and connect with your customers or are ready to mkae your efforts have more impact? This networking event provides the insight and inspiration to help you move to the next level.

Panelists include:

Zach MurcurioZach Mercurio
Center for Meaning and Purpose, Colorado State University

Zach is a leading expert on the role of purpose and meaning in organizations, work, and life. A researcher and teacher at Colorado State University, Zach focuses on purposeful leadership and organizational development and is a frequent contributor to Forbes, Thrive Global, and The Huffington Post. His clients include the National Park Service, The Alzheimer’s Association and the Ghirardelli Chocolate Company, and his thought leadership can be found on his website,


betsy-lay.jpgBetsy Lay
Lady Justice Brewing

Founded by a trio of friends with backgrounds in public service who saw the impact that organizations can have on their community, Lady Justice Brewing is a low-profit limited venture that donates its proceeds to organizations that empower women and girls. When she’s not working as Lady Justice’s head brewer, Betsy serves in program management at the Iliff School of Theology.


Tamil Maldonado VegaTamil Maldonado Vega
Raices Brewing Compay

Drawing on a background in nonprofits and cultural organizations, Tamil schedules programming at Raices Brewing that connects to its mission of embracing Latinx culture. Raices – Spanish for “roots” – embraces a belief that culture is an asset to be cultivated and shared, and its food, drink and programming fuels Latinx connections in the brewery and its community.


Katie WallaceKatie Wallace
New Belgium Brewing Company

As director of social and environmental impact at New Belgium Brewing, Katie crafts strategies that address how issues such as climate change, land and water protections and social equity impact brewing, business and people. Developing initiatives that address philanthropy, sustainability and company culture, Katie leads New Belgium’s efforts to stay connected to the communities it serves.

RSVP by Jan 20

$15, includes heavy appetizers
Space is limited

Jan 22 5:30-8:30 pm
Raices Brewing Company
2060 W Colfax Ave, Denver
(Parking available on site)


Raices Brewing Company
2060 W Colfax Ave, Denver