Get your products on shelves and in homes – without sacrificing quality
Packaged beer sales increased by 14 percent in March.* Were your beverages among them?
Join an amazing panel to talk about making the transition to package, getting product to retail and managing the quality of the product once it’s out in the wild. College of Business professor Doug Hoffman will lead a discussion about packaging, quality standards and packaging dates as a panel of industry experts reflects on how their organizations made the shift to successful off-premises sales. A Q&A with audience members and networking follows.
Grab your favorite beverage, log on and talk about packaging and managing the deliciousness within!
Douglas Hoffman, PhD
CSU College of Business
K. Douglas Hoffman, PhD, is a professor of marketing and university distinguished teaching scholar at Colorado State University. Doug’s teaching experience at the undergraduate, graduate, and executive education levels. He is an accomplished scholar in the services marketing area. Doug's current research and consulting activities are primarily in the areas of sales/service interface, customer service/satisfaction, service failure and recovery, and services marketing education.
Station 26 Brewing Company/Brewing Yeast Solutions
Jameson is a graduate of the microbiology program at the University of Michigan. Having worked as a Brewer at Coda Brewing, Ursula Brewery, Fiction Brewing and Prost Brewing Company, he is the Manager of Brewery Operations at Station 26 Brewing Company. He also runs his own consulting business, Brewing Yeast Solutions, that specializes in turning good beer into great beer through quality assurance and quality improvement consultation.
CSU Fermentation Science and Technology/Kathinka Engineering
After studying to become a brewmaster and brewing engineer in Antwerp, Belgium, Floirs was offered a brewing position at New Belgium Brewing while visiting friends in the States. He has also worked for breweries in Delaware and Germany, and draws on his experience to develop engineering solutions in his consulting firm, Kathinka Engineering. Floris also teaches at Colorado State University’s Fermentation Science and Technology Program.
Wild Goose Filling
Alexis has more than 18 years of experience in the machine and mechanical design industry, including five patents. As cofounder of Wild Goose Filling, he’s an expert in the craft-beer industry, beverage packaging, and mechanical design. He has been published in four scientific publications for innovative machine design, including rope descent devices, custom scientific instrumentation, control systems, and geothermal heating and cooling systems.
About the BBI
The Beverage Business Institute at CSU’s College of Business offers training, education and networking specifically for professionals in the beverage industry or those looking to start a career in beer, wine, soda, water, spirits, coffee or distribution.