Part of the Executive Education series, this course will teach you strategies to make organizations sustainable.


When: May 12 and June 2, 8:30 a.m. – 12:30 p.m.
Registration: Online by April 21. Course number: BSLL 3032
Where: Rockwell West, College of Business, Fort Collins, Colorado
Program Fee: $750, or $639 if you register before March 17. Contact us for group or alumni discounts.
Includes: All instruction, continental breakfasts, coffee breaks, and course materials
Instructor: Melissa Luna, M.Ed., GCDF

What You'll Learn

For the first time in the workplace, four generations must work effectively together, presenting a unique challenge to today’s executives and human resource managers. Business leaders need to recognize the differences between generations, create strategies to help employees engage despite the age and cultural gaps, revisit recruitment strategies, and decide how they want to define their work culture. This course will help leaders leverage these differences to create a more engaging workplace and identify strategies for future growth and stability.

Participants will learn how to increase engagement among their multi-generational teams and gain strategies on how management can embrace generational differences in a positive manner leveraging their unique values, their view of work, and their communication preferences. Through readings, video, case studies, and shared best practices, participants will develop strategic plans and tools to begin addressing the ever- changing workforce. Key leaders can then begin to implement change in their organizations, creating a positive shift in the workplace culture and improving teamwork and effectiveness.

Who Should Attend

Executives, directors, managers and human resource professionals


Friday, May 12, 2017, 8:30 a.m. – 12:30 p.m.
I. Fundamental Differences and Challenges Among Our Generations

  • Gain an understanding of generational workplace challenges and how talentdevelopment programs adapt to address generational needs
  • Learn unique aspects of Baby Boomers, Generation X and Generation Y (Millennials)
  • Introduction to the Generational Strategic Planning Tool

II. Creating an Engaged Workforce – Recruitment and Retention Practices

  • Understand how the generations prefer communications and adapt personal communication style to become a more effective leader
  • Realign current recruitment strategies to address multi-generational candidate preferences
  • Develop retention practices that align with generational needs

Friday, June 2, 2017, 8:30 a.m. – 12:30 p.m.
III. Adapting Organizational Culture – Strategies and Benchmarking

  • Develop a successful evaluation of organizational culture
  • Create a talent development strategic plan for future people growth
  • Utilize leaders benchmarking information to enrich plan
  • Finalize Generational Strategic Planning Tool


Sign up online by April 21, using course number BSLL 3032.

Register now


For more information, please contact College of Business executive programs by calling (970) 491-4331 or emailing


Rockwell West, College of Business, Fort Collins, Colorado