Jennifer Plank Reda is currently Vice President of Sales for Mast Jägermeister US managing the 17-state Control Region. Prior to working for Jägermeister she spent 25 years in the beer industry with: Anheuser-Busch, Breckenridge Brewery, Coors, Molson Coors, Miller Coors and ACGolden Brewing Company. She has extensive experience working in all faucets of the beverage industry: Sales, Channel and Brand Marketing, Innovation, and Operations. Prior to her beer experience she worked as an On-Premise Sales rep for Georgia Crown Distributing in Atlanta. She started her beverage career as a bartender through college. Jennifer is an advocate for all things beverage industry. The relationships she has made throughout her career have positioned her to consult and mentor within the industry.