A high school boy streams from his computer A girl plays guitar in front of a camera High school students work on a laptop
Learn the business of making money from what you love
Our Virtual Summer Camp is on pause for Summer 2021.
Check back in March, 2022 for more information on our high school summer business programs.

Innovators, Creators and the Music Industry

On-demand platforms like Tik Tok, YouTube, Patreon and more have cultivated a new creator economy and it is redefining business and entrepreneurship for the foreseeable future. Thanks to those creator-friendly platforms and others like them, the barriers that once existed between audiences and distribution are no longer a consideration. 

The music industry is a dynamic example of how the creator economy is changing industries. Today, people are sharing music directly to their fans and consumers and collaborating in ways we never dreamed.

If you’re in high school and are interested in business, entrepreneurship and learning more about the creator economy, then join us for one week this July for the Innovators, Creators, and the Music Industry virtual summer camp powered by the Global Business Academy

Personalization takes center stage in the creator economy, and the ideas we’ll cover can be applied to multiple areas of interest, from gaming and content creation, to fashion and photography.

“When the tools of production are available to everyone, everyone becomes a producer.”

— Chris Anderson, editor of Wired Magazine, author of The Long Tail

Two girls take a selfie with their vinyl record collection

Learning outcomes

By the end of this virtual summer camp, you’ll be able to:

  1. Recognize the cause and effect of where the business of music has been and how new technologies are rapidly shifting its future
  2. Apply the business model canvas to opportunities in the creator economy
  3. Develop a pitch as a team and present your innovative vision for a new technology
  4. Engage with esteemed musicians and experts who are part of Colorado State University’s entrepreneurial ecosystem
  5. Understand the power of entrepreneurship and how you might apply it to your personal creative interests
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A young woman records and mixes music

Introducing concepts

We’ll present business and entrepreneurial basics, plus cover a brief history of the music industry, highlight current and future trends, and dive into what’s likely to happen as new technologies are brought to market. 

A young man plays guitar while looking at his phone

Explore how concepts are being used in real time

You’ll hear from musicians and experts on what they’re currently doing to disrupt the industry, and meet and collaborate with other students in the camp. 

Friends listen to someone playing guitar at a party

Demonstrate what you’ve learned

The week will wrap with a business pitch focused on your entrepreneurial ideas and vision based on what we’ve covered.

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What is the creator economy?

The creator economy sits at the crossroads of what you love to create and how you choose to share it with others. From a creator’s standpoint, it’s simply about making money while creating what you are passionate about and digitally sharing it. 

The creation, production and distribution or delivery of digital products is more affordable and simpler to use than ever before. On-demand platforms enable creators to cultivate fan bases and earn money, which is spurring a larger economic shift. Creators and makers are now able to produce videos, podcasts, and create new channels for fans to follow and invest in what they make with a lower learning curve and without pricey software. 

The acronym to know: NFTs

Emerging innovations always create a variety of key terms and phrases to embrace, a big one is Non-Fungible Tokens (NFTs). With NFTs, think about swag items or experiences that create a premium or VIP connection representing the creator-to-fan connection, all backed by blockchain.

Live streaming, new social networks, virtual reality and augmented reality (VR/AR) experiences are changing legacy business and entrepreneurial models, and there’s no looking back.