Inform Your Decision-Making: Sleuthing with Data to Analyze the Competitive Environment and Gain Critical Information

Begin transforming data into decision-making information by applying the analytic techniques and the fundamental understanding of primary and secondary data analysis. This course teaches the concepts, methods and applications of these research practices. A variety of research approaches will be examined, including methods for collecting primary research and analytical methods applied to both primary and secondary data. 

  Time: 8:30 AM - 5:00 PM (MT)
  Location: Mosaic – live video collaboration
  Price: $1950

Ideal for business managers, owners and marketers.

Register for Marketing and Data Analytics

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Meet Your Instructor: Dr. Gina S. Slejko (Mohr)

Marketing and Data Analytics: Gina SlejkoDr. Gina S. Slejko (Mohr) is a professor at CSU’s College of Business teaching undergraduate and graduate analytical methods in marketing research and marketing analytics. Gina’s research is in consumer behavior, exploring topics of consumer wellness and sensory marketing, and is published in many journals and media outlets. She independently consults with companies to leverage data they have to make better business decisions using straightforward analytical methods. She has a Bachelor of Arts in economics from the University of Colorado Boulder and a Ph.D. in marketing from the Leeds School of Business at the University of Colorado Boulder.

Marketing and Data Analytics

Learning Outcomes

  • Learn the primary marketing research design approaches
  • Review basic data tabulation and statistical analysis
  • Understand regression analysis in the context of predictive analytics
  • Learn cluster analysis in the context of segmentation and targeting

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