Managing Data Privacy for Competitive Advantage

Gain a comprehensive understanding of the data privacy landscape, identify serious privacy elements and proactively improve an organization’s practices for strategic advantage. We’ll share a data privacy framework that explains drivers and outcomes and give overviews of the customer and organizational risks involved. The instructor takes a synergistic approach to examining data privacy from individual, organizational, regulatory and global perspectives. 

  Time: 8:30 AM - 5:00 PM (MT)
  Location: Mosaic – live video collaboration
  Price: $1950

Ideal for technical leadership, managers and executives.

Contact us about upcoming dates and reserve your spot today!

Contact Us

Meet Your Instructor: Dr. Kelly D. Martin

Data Privacy: Kelly D. MartinDr. Kelly D. Martin is a professor of marketing and Dean’s Distinguished Research Fellow at CSU’s College of Business and teaches quantitative business analysis across the College of Business MBA Programs. A coauthor of the book The Intelligent Marketer’s Guide to Data Privacy and co-editor-in-chief of the Journal of Public Policy & Marketing, she is a leading researcher and voice for data privacy. Kelly earned her bachelor’s degree from Gonzaga University, MBA from the Heider College of Business at Creighton University and Ph.D. from the Carson College of Business at Washington State University, where she was Outstanding Graduate Student for Research. 

Data Privacy

Learning Outcomes

  • Know the fundamentals of data privacy
  • Gain insight into the psychology of privacy
  • Understand current global legal frameworks
  • Understand firm best practices for keeping data safe
  • Audit your own organization for data privacy strengths and weaknesses
  • Learn ways of using data privacy for competitive advantage

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