Gain a comprehensive understanding of the data privacy landscape, identify serious privacy elements and proactively improve an organization’s practices for strategic advantage. We’ll share a data privacy framework that explains drivers and outcomes and give overviews of the customer and organizational risks involved. The instructor takes a synergistic approach to examining data privacy from individual, organizational, regulatory and global perspectives.
Ideal for technical leadership, managers and executives.
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Dr. Kelly D. Martin is a professor of marketing and Dean’s Distinguished Research Fellow at CSU’s College of Business and teaches quantitative business analysis across the College of Business MBA Programs. A coauthor of the book The Intelligent Marketer’s Guide to Data Privacy and co-editor-in-chief of the Journal of Public Policy & Marketing, she is a leading researcher and voice for data privacy. Kelly earned her bachelor’s degree from Gonzaga University, MBA from the Heider College of Business at Creighton University and Ph.D. from the Carson College of Business at Washington State University, where she was Outstanding Graduate Student for Research.
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