Make It Matter: How to Use Design Thinking to Fight Through the Bureaucracy and Build What People Want
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This executive education module will introduce you to design thinking, a method for creative problem solving and continuous innovation. Design thinking is a collaborative process that emphasizes diverse thinking and creative problem solving to create value. Participants will build creative competence, appreciate and experience the value of failure, risk, and experimentation, and gain conﬁdence in adapting design thinking processes and tools to ﬁt their industry.
Meet Your Instructor: Dr. Scott Shrake
Scott Shrake serves as the Director for the Institute for Entrepreneurship in the College of Business at Colorado State University. As the Director of the Institute, he promotes entrepreneurship, innovation, product development, and commercialization for students, faculty, and community members. Previously, Scott served as an engineering faculty member and the Executive Director of Entrepreneurial Advancement at Arizona State University.
Shrake was the co-founder and COO of Vicinity Health Inc., a digital health startup that was selected as a ﬁnalist for the TiE 50 Awards Program and recognized
as one of the 100 hottest global tech startups in 2014. He has also served as a mentor and advisor to multiple startups in education technology, health care, and sustainability.
Scott received his B.S., M.S., and Ph.D. in Civil Engineering from the University of Pittsburgh’s Sustainability and Green Design Group.
- Opportunity Recognition – Recognize areas that are ripe for innovation and improvement
- Stakeholder Recognition – Understand how your designs impact your customer, your team, and others that may be affected by your business lines
- Creative Problem Solving – Practice framing problems, navigating uncertainty, discovering insights, and scoping design challenges
- Value Creation – Be able to quickly prototype and test possible solutions to assess market potential