Managing Data Privacy for Competitive Advantage
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This course will offer a data privacy framework that explains drivers and outcomes, as well as overviews of both the customer and organizational risks that are involved. The instructor takes a synergistic approach to examining data privacy from individual, organizational, regulatory and global perspectives. Participants will have a comprehensive understanding of the data privacy landscape and will be able to identify the most serious privacy elements in the organization and proactively improve practices for strategic advantage.
Meet Your Instructor: Dr. Kelly D. Martin
Kelly D. Martin is Professor of Marketing and Dean’s Distinguished Research Fellow at Colorado State University in Fort Collins. She joined CSU in 2007, and currently teaches Quantitative Business Analysis across the College of Business MBA Programs.
She is coauthor of the book The Intelligent Marketer’s Guide to Data Privacy. Kelly is incoming Co-editor-in-Chief of the Journal of Public Policy & Marketing.
Kelly holds a bachelor’s degree from Gonzaga University, an MBA from the Heider College of Business at Creighton University, and a Ph.D. from the Carson College of Business at Washington State University, where she was Outstanding Graduate Student for Research. Prior to academia, she worked as a marketing director in the assisted living industry.
Learning Outcomes
- Know the fundamentals of data privacy
- Gain insight into the psychology of privacy
- Understand current global legal frameworks
- Understand firm best practices for keeping data safe
- Audit your own organization for data privacy strengths and weaknesses
- Learn ways of using data privacy for competitive advantage