Drew Crouch is CEO of Authentic Labs, LLC, an early stage technology innovator delivering consumer-facing product counterfeiting protection and mobile brand engagement. He also works with the Walter Scott, Jr. College of Engineering at Colorado State University.
Crouch retired as Vice President, Technology, from Ball Corporation in 2018. There he was responsible for identifying and pursuing technology-based commercial opportunities offering growth leverage to the company and for guiding Ball’s global manufacturing technology base to maximize the company’s competitiveness and sustainability. In this role he founded and led a successful bespoke commercial analytics and intelligence business for Ball.
Previously, Crouch served in a number of leadership positions at Ball Aerospace including vice president and general manager of the National Defense strategic business unit where he was responsible for the acquisition and execution of defense and intelligence space and technology programs. He also served as Vice President, Corporate Strategy and Development and vice president and general manager of the Advanced Technologies & Products strategic business unit.
Before his latest tenure with Ball (where he had previously served as an engineer and technical manager), Crouch was a principal at Becker Capital Management, Inc., a family office venture finance firm. He also served as chief operating officer of VR-1, Inc., a venture financed Internet multiplayer game software company and was vice president of operations for Online Network Enterprises, Inc., an internet service provider.
Crouch is a member of the Advisory Board of the Walter Scott, Jr. College of Engineering at Colorado State University; and a former member of the Advisory Board of the Deming Center for Entrepreneurship at CU-Boulder’s Leeds School of Business. He also served on the Executive Committee of the Board of Directors of the Colorado Cleantech Industry Association. He is also a former member of the Board of Directors of Vexcel Corporation. Crouch holds a B.S. degree in mechanical engineering and an M.S. in mechanical engineering with an engineering management concentration, both from Colorado State University.