Jonathan Z. Zhang, Ph.D.

Associate Professor, Marketing Academic Department
Dr. Ajay Menon Professor in Business
(970) 491-2238
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Jonathan Z. Zhang is the Dr. Ajay Menon Professor in Business and Associate Professor of Marketing at Colorado State University. He is also affiliate faculty of CSU Data Science Research Institute. He teaches marketing strategy and quantitative business analytics in the graduate programs.

He holds Ph.D. in Quantitative Marketing and M.Phil. from Columbia University, and B.A and B.S. in Economics and Mathematical Statistics from Rutgers Honors College, Rutgers University.

Jon's main research stream leverages econometric and machine learning methods to investigate how consumer behaviors evolve in B2B and B2C domains, how organizations can use data analytics and marketing intervention to understand their customer portfolios, and how to best acquire, expand, and retain customers to foster customer loyalty and enhance company performance.

His second research stream sits at the intersection of marketing, technology, and organization, where he explores how consumers, companies, and society can benefit from the effective and responsible deployment of novel technologies and business models. 

Jon's substantive interests reside in the areas of pricing, omnichannel retail, digital transformation, and developing and executing market-pioneering strategies. His research has been published in Marketing Science, Management Science, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Information Systems Research, Harvard Business Review, MIT Sloan Management Review, California Management Review, and others. 

He is an Associate Editor of Journal of Marketing and an Area Editor of Journal of the Academy of Marketing Science.

He has received numerous awards and recognition for his research and teaching, including the finalist for Frank M. Bass and John D.C. Little awards at Marketing Science, the winner of Shankar-Spiegel award for best dissertation, the Louis W. Stern award for his long-term contribution to relationship marketing and distribution channels, the American Marketing Association Doctoral Consortium Faculty Fellow, Excellence in Research Award from CSU, and Dean’s Award for Teaching Excellence from the University of Washington.

Jon's work has been highlighted by U.S. and international press such as Forbes, the Associated Press, Bloomberg, Bloomberg BusinessWeek (English and Chinese editions), NBC News, NPR's Marketplace, Adweek, U.S. Chamber of Commerce, 850/94.1 KOA Denver, the Philadelphia Inquirer, Seattle Times, the Robb Report, Jetset Magazine, Irish National Public Radio (RTE), Retail Dive, International Channel Shanghai, Columbia Business School Insights, NZZ am Sonntag, among others. He regularly gives keynote addresses at international industry conferences and advises U.S., Chinese, and European companies in the domains of e-commerce, entertainment, fast-moving consumer goods, and luxury product design, launch, branding, and turn-around strategies.

Prior to CSU, Jon was on the faculty at the Michael G. Foster School of Business at the University of Washington in Seattle, where he taught strategic marketing management and entrepreneurial marketing at undergraduate, graduate, and executive levels. Prior to academia, Jon worked briefly as a management consultant at ZS Associates.