Liz Webb, Ph.D.

COLOSTATE-lizwebb
Assistant Professor, Marketing, Academic Department
Main
Rockwell Hall, Rm. 006
(970) 491-2170
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ABOUT

Liz received her Ph.D. in marketing from the University of California, Los Angeles. Her dissertation focused on individual-level sequential risk-taking.

Her research broadly focuses on judgment and decision making, as well as behavioral economics. Specifically, her research looks at what drives consumers to engage in (or avoid) risk-taking; financial decision-making; and the effect of context on consumer preferences. In other works, she has examined how characteristics of user-generated content (e.g., product reviews) affect what products consumers choose, and how assortment size can change consumer decision processes. 

Prior to getting her Ph.D., Liz worked as an economic consultant in antitrust litigation for several years. In this role, she provided complex data analysis and in-depth report writing for expert witness services. Before joing the faculty at CSU, she was an Assistant Professor at Columbia Business School.