Ken arrived at CSU (as an assistant professor) in 1998. Prior to becoming an associate dean, he was the chair of the Department of Marketing for six years. While taking on more administrative responsibilities, Ken continues to teach an MBA course regarding marketing for sustainable enterprises. Ken’s primary research interests are in the behavioral pricing, social influence, and public policy areas. His behavioral pricing research has examined how consumers process price information (e.g., various presentation formats) at the point of purchase. In the social influence area, he has examined a variety of issues including consumer innovativeness, peer pressure, and socially desirable responding. From a public policy perspective, he has addressed topics related to nutrition, cigarette use, unit pricing, antitrust regulations, and regulatory control. Ken’s research has been published in the top journals in his field including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Public Policy & Marketing.