Kathleen Kelly retired as professor of marketing and the director of the Center for Marketing and Social Issues. She was awarded the EKS&H research fellowship from the College of Business and is consistently recognized as a Dean’s Research Scholar. An expert on social marketing, Dr. Kelly’s work bridges the gap between business and social issues by demonstrating that commercial marketing techniques can be applied to the service of social causes. She has received numerous grants to study the impact of counter advertising efforts designed to reduce substance use, violence, and other health and safety issues. Her policy research examines the influence of tobacco and alcohol advertising on adolescent consumption as well as the appeal of products such as flavored and natural cigarettes. Kathleen has taught a variety of graduate and undergraduate marketing courses including; social marketing, integrated marketing communication, promotional strategy, marketing strategy and principles of marketing. Her research has been published in marketing, advertising, communications and health journals. Dr. Kelly serves the marketing profession in a variety of ways. She is an active reviewer for several marketing, advertising and communications journals and a specialty editor for a drug prevention journal.
Funded Research Studies
Dr. Kelly has been funded several times by the National Institute on Drug Abuse (NIDA) and the Robert Wood Johnson Foundation. Her grants have allowed her to test and develop social marketing campaigns in community randomized trials with the aim of influencing behavior change as well as the impact of counter advertising campaigns on consumer attitudes, intentions and behaviors. Kathleen has also received grants to fund her research from the Department of Education, Centers for Disease Control and Prevention, The National Institute on Alcoholism and Alcohol Abuse and the Substance Abuse and Mental Health Services Administration.