20 years of helping entrepreneurs understand and create value...

After earning my mechanical engineering degree in the late 90s, I started my career working in automotive manufacturing at General Motors, Delphi Automotive Division. During these formative years, I held supply chain related positions in global purchasing, quality assurance, and production control/logistics. I received six sigma training and focused on value creation strategies to improve efficiencies and eliminate waste within production, utilizing value stream mapping and participating in make vs. buy studies and total cost analyses.

After taking several entrepreneurship courses during my MBA program at Carnegie Mellon University's Graduate School of Industrial Administration (now the Tepper School of Business), where I concentrated in the areas of Production & Operations Management, Management of Information Systems, and Entrepreneurship, I decided I wanted to make a greater impact, so I pursued buying an existing company. Going through this process made me realize that the real opportunity was helping business owners prepare their companies for sale while helping first time business buyers navigate the purchasing process. So, in 2003, I opened up a business brokerage and consulting firm to assist with the confidential sale of companies. While many imagine that business exits are driven by poor financial performance, more often, business owners face human situations that lead to the decision to exit their firms. These include health issues, partnership issues, divorce, relocation, retirement, or the desire to pursue a new interest. Often experts in their trade, most small business owners have never gone through the process of selling a business and thus I saw a need for a professional to assist through the steps. In addition to recommending value creation strategies to entrepreneurs for improving operations prior to placing their companies on the market, I was able to further create value providing guidance in areas of business valuation, negotiation, deal structuring, and due diligence.

My business expanded to offices in three industrial cities in three states, each with a team of business brokers working the regional markets. We completed over 100 successful transactions, helping entrepreneurs harvest value from their years of hard work of building their companies. I earned the CBI (Certified Business Intermediary) credential from the International Business Brokers Association along with the CEPA (Certified Exit Planning Advisor) credential from the Exit Planning Institute, and I was recognized by the Business Brokerage Press as an industry expert for selling manufacturing companies.

Service offerings were expanded to include machinery and equipment appraisals. Projects began coming in from around the country, so to focus on this niche, I founded Equipment Appraisal Services [EAS] (EquipmentAppraisal.com) to address this market need. I enventually sold the brokerage firm portion of the business as EAS expanded rapidly. A few years later, business valuations were added to the service offerings.

EAS clients included attorneys, lenders, government agencies, privately-held and public businesses, and insurance companies, allowing them to make informed decisions related to valuation. Niche clientele also included celebrities and the television show, American Pickers. Projects were completed for large companies including BMW, CITGO Corporation, Fluor Corporation, Holcim, Johnson Controls, Inc., Kohler Co., Magneti Marelli, Marvell Semiconductor, Robert Bosch LLC, MAN Diesel & Turbo, Miba AG, Nucor Corporation, TE Connectivity Ltd., as well as smaller privately-owned and PE-owned firms. Projects were completed for government entities and municipalities like the New York Power Authority, The Ohio Department of Transportation, and the Commonwealths of Kentucky & Pennsylvania, to name a few. Lender and insurance company clients were extensive including Atlantic Coast Bank, Bank of Missouri, Bank of Montana, Bank of Oklahoma, Bank of the Panhandle, Bank of the West, BB&T, BBVA Compass, Business First Bank, Celtic Bank, Champaign Bank, Citizens Bank, City National Bank, Commonwealth Business Bank, CSB Bank, Enterprise Bank, Erie Insurance, Extraco Bank, First Bank, First Farmers, First National Bank, First National Bank of Minnesota, First Nations Bank, FirstMerit Equipment Finance, Franklin Synergy Bank, Georgia Banking Company, Great Southern Bank, Heartland Bank, Home Savings Bank, InterBank, Kish Bank, Lake Area Bank, Lorain National Bank, Mainland Bank, MidSouth Bank, Mutual of Omaha Bank, National Credit Union Administration, Nationwide Insurance, NOA Bank, NorthStar Bank, Northwest Community Bank, Northwest Savings Bank, Peoples Bank, PNC Bank, RBS Citizens, Regions Bank, Republic Bank, Security Federal Bank, ServisFirst Bank, TDBank, Tennessee Farmers Mutual Insurance Company, The Citizens Bank, The Huntington National Bank, The National Bank, U.S. Bank, Union Bank, USAmeriBank, Vectra Bank, Wells Fargo, Zions, Zurich N.A. as well as others.

I received industry certifications that included the ASA (Accredited Senior Appraiser) in Machinery & Technical Specialties credential from the American Society of Appraisers and CVA (Certified Valuation Analyst) credential from the National Association of Certified Valuators and Analysts, and I provided expert witness testimony for multi-million-dollar litigation cases related to valuation. In 2018, after client valuation projects reaching the 1000s, the opportunity presented itself to harvest, so I sold the appraisal and valuation firm. To this day, the firm continues its growth, helping lenders, attorneys, and business owners make informed decisions related to valuation.

During this time, a client (and now good friend) who I helped sell two of his companies, began teaching entrepreneurship courses at Kent State University. For years, he invited me in to speak to his classes. I enjoyed the interactions with students as they seemed to gain insight from my experiences as I provided real-world examples of successful (and unsuccessful) businesses. Over one Christmas break, I received a call from the Department Chair asking if I would be interested in teaching several entrepreneurship courses the upcoming semester as an adjunct professor. I thought I would give it a try…and I loved it…so much that I considered how I might be able to teach long-term. This exploration process led me down the path of going back to school to receive my Ph.D. at Oklahoma State University, completing my research dissertation in the area of entrepreneurship.

Through a combination of hard work and luck, I landed at Colorado State teaching students about starting and building a business. I am a Clinical Professor of Entrepreneurship teaching Fundamentals of Entrepreneurship and New Venture Creation while also serving as Academic Faculty Director with the Institute for Entrepreneurship. In addition, I was a co-creator and instructor of Pivot Jumpstart, a workshop series for business owners focused on pivoting and value creation. I also research entrepreneurship topics focusing on entrepreneurial exits, small business valuation, and value creation. For the past 10+ years, I have also served as a mentor for Carnegie Mellon entrepreneurs and judge for the McGinnis Venture Competition. I continue to be a trusted advisor consulting companies in valuation and value creation, providing manufacturing company valuations and equipment appraisals.

Recent Awards

Colorado State University Management Department Overall Faculty Excellence Contract/Continuing Faculty Award (2024-2025)

Colorado State University College of Business Excellence in Undergraduate Teaching Award (2022-2023)

Colorado State University Department of Management Outstanding Teaching Award (2022-2023)

Daniels Fund Ethics Initiative Faculty Fellow (2022-2023)

5-Time Tinberg Teaching Innovation Grant Recipient (2020-2021, 2022-2023, 2023-2024, 2024-2025, 2026-2027)

Recent Publications

Krukowski, K. A. (2025). Value Creation Strategies: Improving Product or Service Value Propositions Before Selling a Business. The Value Examiner, March-April 2025, 18-22.

Krukowski, K. A. (2025). Value Creation Strategies: Improving Customer Segments, Channels, and Relationships Before Selling a Business. The Value Examiner, January-February 2025, 28-37.

Krukowski, K. A. (2024). Value Creation Strategies: Improving Company Infrastructure Before Selling a Business. The Value Examiner, November-December 2024, 30-38.

Krukowski, K. A. (2024). Examining the Business Model: Value Creation Strategies for Improving Financial Viability Before Selling. The Value Examiner, September-October 2024, 16-23.

Krukowski, K. A. (2024). Business Advisor and Dealmaker Testimonies- Deficiencies in Privately Held Small Businesses Leading to Failed M&A Transactions. The Value Examiner, July-August 2024, 4-10.

Arteaga-Fonseca, J., Phillips, D., Rutherford, M., & Krukowski, K. (2024). From liability to asset: A receiver’s perspective on eponymy signals and market value. Journal of Small Business Management, 1-29.

Krukowski, K. A., Flink, N. A., & Edwards, B. D. (2023). Why are you selling your business? Understanding signaling effects of seller rationale at time of entrepreneurial exit. Journal of Business Venturing Insights, 20, e00427.

Krukowski, K. A., & DeTienne, D. R. (2022). Selling a business after the pandemic? How crisis and information asymmetry affect deal terms. Business Horizons, 65(5), 617-630.

Krukowski, K. A., Pollack, J. M., & Rutherford, M. W. (2023). Winning the opportunity to pitch: Piquing startup investors’ interest by sending the right signals in executive summaries. Business Horizons, 66(1), 75-86.

Krukowski, K. A., & White Jr, L. J. (2021). A call for industry specialization: An academic perspective on the importance of Qualitative Research. Value Examiner.

Krukowski, K. A., & Rutherford, M. W. (2021). Human Capital Across the Life Cycle of Entrepreneurial Ventures. Frontiers of Entrepreneurship Research.

Phillips, D., Rutherford, M. W., Madison, K., Arteaga, J. L., & Krukowski, K. A. (2023). Name-Familiness, Narcissistic Communication and Cognitive Legitimacy. In Academy of Management Proceedings (Vol. 2023, No. 1, p. 18977). Briarcliff Manor, NY 10510: Academy of Management.