Frances Leary is an entrepreneur - a marketing strategist, writer, speaker, tech education specialist and storyteller who loves telling stories that champion big ideas and generate big impact.
In her role at the Marketing Department, Frances is helping to empower students with the knowledge and skills they need so they can do the same.
She's the president and CEO of Wired Flare, the online communications company she founded in 2011 in Halifax, Nova Scotia. It now has offices in Canada and the United States. Under her leadership, the organization has become an award-winning company and the first company of its kind to become a certified B Corporation in Canada. Frances' role at Wired Flare has afforded her the opportunity to work with diverse B2B and B2C clients, and her strategic experience includes a wide range of online and offline marketing methodologies.
Her background in Folklore has allowed her to bring a unique perspective to the field of marketing. Contrary to general knowledge, Folklore is more than stories…it’s the communication of belief systems. That, in fact, is exactly what must be done in order to build a company’s brand, and that is what has led Frances to pioneer the “soulcial communication process” that they follow at Wired Flare.
Frances speaks internationally to inspire and educate audiences on subjects related to marketing, social media, online strategy, technology in education and the power of authentic communication. She is also a regular contributor to a number of publications.
Frances was a finalist for the 2015 Ernst and Young Entrepreneur of the Year Awards in Atlantic Canada, and in 2012 Frances founded the Wired Mic fundraiser for FEED Nova Scotia. She is a community volunteer and devotes her time and resources to multiple non-profit organizations. She has designed her social media class at CSU to be service-based in support of northern Colorado non-profits.
Her passion is to use her knowledge to help inspire authentic, real, soulful communication that affects positive change in the world.