Chris' teaching, research, and work with organizations focus on creating value to generate economic, social, and sustainable impact.
He works with for-profit and non-profit organizations through his company Tiger Lögik to understand their customers, develop compelling value propositions, and craft marketing and sales strategies that resonate.
Chris' value creation research pushes the boundaries on how we think about, measure, and model value creation. He investigates these topics within services, sales, and societal domains. His research is published in leading journals such as the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Personal Selling & Sales Management, Journal of Public Policy & Marketing, and others.
Chris teaches courses at the undergraduate and graduate levels around Design Thinking and Cross-Cultural marketing, but he has also taught courses on Global Marketing Strategy, Business + Social Impact, International Marketing, Marketing Management, Marketing for Sustainable Enterprises, Selling & Sales Force Management, and Marketing Principles.
Prior to working in the university, Chris worked in marketing and global account management with Sprint and AT&T before completing his Ph.D. at the University of Tennessee.