Dr. Chris P. Blocker

Associate Professor, Marketing, Academic Department
Rockwell Hall, Rm. 13
(970) 491-6883
By appointment
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My research, teaching, and consulting focus on understanding what people value and desire in life and within marketplace relationships. I explore these topics in various contexts with an increasing focus on social enterprises, global and domestic poverty, transformative consumer research, and subsistence marketplaces. Articles I've written have appeared in journals such as the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, and others.