Beth Walker is the Dean of the College of Business at Colorado State University. Before joining CSU’s College of Business, Beth served as the Associate Dean, MBA Programs at the W. P. Carey School of Business, Arizona State University, where she was also the AT&T Professor of Services Marketing and Management. Beth is an award-winning researcher and teacher, whose research has been widely published in leading marketing journals. She is a recipient of the prestigious Harold Maynard Award, recognizing the most significant contribution to marketing theory and practice by the Journal of Marketing. She also received the Richard Beckhard Prize for her contribution to the MIT Sloan Management Review. She is currently a member of the Board of Directors, Better Business Bureau (Northern Colorado), and served on the American Marketing Association, Board of Directors, as well as the President, American Marketing Association, Academic Division. She has consulted on strategy issues for State Farm Insurance, IBM Global Services, Yellow Roadway Corporation, Lucent Technologies, Honeywell, and AT&T.