Dr. Arnold E Robinson III teaches digital marketing and social media marketing courses at the undergraduate level. His graduate courses include a digital marketing course and a search engine optimization course for managers.
Dr. Robinson has been involved with digital marketing since 2001 when he took his first job as a website developer. He uses his vast industry experience to teach participatory, skill based courses that give students the skills and experience necessary to work in digital or social media marketing.
In his digital marketing class, students create websites for local businesses and learn how to market them on the Internet. In his social media marketing class, students plan and run the social media for local businesses while learning vital skills throughout the semester. These skills include videography, video editing with Adobe Premiere & graphic design with Canva.
Dr. Robinson also puts an emphasis on building industry relationships with local digital marketing companies to connect these companies to his talented students.
Dr. Robinson still works part time in the digital marketing space as a web developer for small businesses. You can check out his work at DMP Web Design.