Shuai Yan is a tenure-track Assistant Professor in Marketing at Colorado State University College of Business. Previously, he also worked as Assistant Professor in Marketing at School of Business and Law at University of Stavanger in Norway. His research interests center on the role of business-to-government relationships and political marketing strategies to enhance marketing and financial performance. In addition, he is also interested in digital marketing strategy, such as how firms should manage customer misconduct (e.g., cyber bully) in the digital marketing context.

With his excellence in research, he serves on the Editorial Review Board of the Journal of the Academy of Marketing Science, and serves as ad-hoc reviewer for journals, such as Journal of Business Research and Journal of Public Policy & Marketing. His papers have also won several prestigious awards, such as the Finalist of JAMS Sheth Foundation Best Paper Award, Best Paper Award in Track at AMA conference, Outstanding Submission and Winner of ISBM Doctoral Dissertation Award Competition, etc.

As a quantitative empirical modeler, he is heavily trained in econometrics and statistics and to be adept in the analysis of firm-level data using multiple advanced empirical modeling methodologies such as panel data analyses and event study. He received the PhD degree in marketing from Iowa State University. He also had worked at the largest private company in China in the palm oil industry and responsible for the management of financing assets. He also received an MBA at Quinnipiac University, Connecticut, and a master's degree in Business English.