Marketing Concentration

The marketing concentration provides students with many opportunities to gain experience in developing marketing strategies and tactics. The curriculum provides flexibility for each student to select marketing electives that align with his or her career interests.

Program Curriculum

Students who choose a marketing concentration must take at least 24 credits of marketing-specific courses in addition to the university and College of Business courses. Take a look at the marketing concentration curriculum (PDF).

What Do Professionals in Marketing Do?

Marketing professionals are at the center of developing solutions to meet customers' needs. They gather information to understand markets and potential customers, analyze the needs of market segments, and lead organizational efforts in developing products and services for target customers. Beyond developing solutions for customers, marketers are also responsible for developing strong relationships with customers and for designing distribution channels that make products/services conveniently available. Marketers are also responsible for capturing the value that companies create with well-designed pricing strategies. It is not unusual for marketing professionals to specialize in a particular facet of marketing, such as branding, market research, pricing, or customer relationship management. Giving the far-reaching effects of product development, channel design, and communications, marketing professionals play a critical role in improving the sustainability of business operations.

Potential Careers in Marketing

  • Advertising
  • Brand Management
  • Channel Management
  • Marketing Research
  • Marketing Communications
  • Marketing Strategy Development
  • Social Media
  • Pricing
  • Promotions Management
  • Product Management
  • Public Relations
  • Retailing
  • Sales and Sales Management

Common Characteristics of Successful Marketing Students and Professionals

  • Strong written communication skills
  • Strong decision making skills
  • Strong communication skills, including listening
  • Highly organized; detail-oriented
  • Effective presentation skills
  • Appreciates diversity and differences in people
  • Understands and enjoys working with technology
  • Persuasion and negotiation skills
  • Strong quantitative skills for marketing research and financial analysis
  • Exercises ethical behavior at the highest level and employs good judgment
  • Self-starter, works without close supervision, takes initiative
  • Works well with others in team environments
  • Understands how all functions of business are related

More Information


Department of Marketing
110 Rockwell Hall
(970) 491-4361
Chair: Dr. Ken Manning

Academic Advising

178 Rockwell Hall
(970) 491-5103
www.biz.colostate.edu

Career Management Center

210 Rockwell West
(970) 491-1540
cob-careermanagementcenter@business.colostate.edu

Online Resources

www.acinet.org

Tips for Researching Marketing Occupations

  • Shadow a marketing professional for a day
  • Search the web for job profiles and position descriptions
  • Talk to alumni of the Marketing program
  • Attend the Career Fair; ask recruiters about marketing jobs
  • Take an online assessment (see the Career Center website) to see if an occupation in Marketing is for you
  • Talk with a career counselor
  • Know yourself and what type of work you enjoy
  • Get involved with a club/organization and run for the office of Vice President or Chair of Marketing
  • Attend guest lectures hosted by Marketing Club

To Schedule an Appointment with your Advisor

(970) 491-5103
178 Rockwell Hall

Internship Coordinator

Nancy Boykin
106 Rockwell Hall
(970) 491-7313
nancy.boykin@business.colostate.edu
Colorado State University | College of Business | 1201 Campus Delivery, Fort Collins, CO 80523