Faculty members in the Department of Marketing are actively involved in research programs that advance marketing science and contribute to societal well-being. As part of a land-grant University, we endeavor to make advances in teaching, research and outreach, but it is research that informs all that we do. Some members of the department are among the most widely cited in all of business academe and many have published award winning articles.

Areas of research interest include:

• Buyer-seller relationships
• Consumer behavior
• Marketing to benefit society
• Marketing channels
• Marketing Strategy
• Sales and sales management

Journals that department members have recently been published in include:

• Journal of the Academy of Marketing Science
• Journal of Consumer Research
• Journal of Consumer Psychology
• Journal of Marketing
• Journal of Marketing Research
• Journal of Public Policy & Marketing
• Journal of Personal Selling and Sales Management
• Journal of Retailing
• Marketing Letters
• Prevention Science