Todd Donavan
D Todd Donavan
Associate Professor

Contact Information
Office Number: 113
Office Phone: (970) 491-6897

Todd’s primary research areas are customer orientation and identification. In his customer orientation (CO) stream Todd has investigated the personality traits that predict a CO disposition as well as the benefits of hiring CO employees. Employees that rank high on CO are more committed to the firm, more satisfied and they commit more helping behaviors. In the Identification stream, Todd has been investigating what makes both customers and employees more likely to identify with the firm. Todd has identified both personality traits as well as environmental situations that predict identification.

Todd regularly teaches principles of marketing and the seminar class in sports marketing. Through these classes, Todd has worked to give students some practical experience in the sports industry working with the Denver Nuggets. CSU students are benefitting from this experience and helping to endow a marketing scholarship.
Ph.D. in Marketing from Oklahoma State University, Stillwater, OK, 1999
M.B.A. in Business Administration from Wichita State University, Wichita, KS, 1994
B.S. in Marketing from Oklahoma State University, Stillwater, OK, 1986
Selected Articles
Consumer-Brand Relationships in Sport: Brand Personality and Identification
International Journal of Retail & Distribution Management, Vol.37, No. 4, pages 370-384, 2009
The Latent Structure of Landscape Preference: A Mean and Covariance Structure Modeling Approach
Journal of Environmental Psychology, Vol.28, pages 339-352, 2008
Concerning the Effect of Athlete Endorsements on Brand and Team Related Intentions
Sport Marketing Quarterly, Vol.17, No. 3, pages 154-162, 2008
Exploring the Relationship between the Service Worker's Organizational Citizenship Behaviors and Customer Orientation: the Impact of Perceived Justice
Services Marketing Journal, Vol.1, No. 1, pages 43-66, 2008
Salient Effects of Publicity in Advertised Brand Recall and Recognition
Journal Of Advertising, Vol.37, No. 1, pages 45-57, Spring 2008
Efficient Theory Development and Factor Retention Criteria: Abandon the 'Eigenvalue Greater than One' Criterion
Journal Of Business Research, Vol.61, pages 162-170, 2008
Environmental Influences in Corporate Brand Identification and Outcomes
Journal of Brand Management, Vol.14, No. 12, pages 125-136, Sep/Oct 2006
The Art of Service: Fact or Fiction
Journal of Services Marketing, Vol.20, No. 3, pages 199-207, 2006
Personality Influences on Spectator Need for Affiliation and Identification
Sport Marketing Quarterly, Vol.14, No. 1, pages 31-42, 2005
Internal Benefits of Service Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Journal Of Marketing, Vol.68, No. 1, pages 128-146, January 2004
The Customer Orientation of Service Workers: Personality Trait Determinants and Influences on Self and Supervisor Performance Ratings
Journal Of Marketing Research, Vol.39, No. 1, pages 110-119, February 2002
Customer Evaluation of Service Worker's Customer Orientation: Extension and Application
Journal of Quality Management, Vol.6, pages 293-306, 2001
Cases in Sports Marketing
Kendall/Hunt Publishing Company, 2009, ISBN 9780757559051
D. Todd Donavan, Brad D. Carlson
Awards, Honors, and Grants
Finalist for Best Teacher Award 2008, 2009 from Colorado State University Alumni Association
Best Paper Award, 2005 Summer AMA, Marketing Communications and Branding Track
Best Paper Award 2005 from Sports Marketing Association Conference
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