Kelly Martin
Kelly D Martin
Associate Professor and Daniels Fund Ethics Initiative Faculty Fellow

Contact Information
Office Number: 12
Office Phone: (970) 491-7269

Kelly D. Martin is an associate professor of marketing and Daniels Ethics Initiative Fellow at Colorado State University. She teaches Quantitative Business Analysis in the Global Social and Sustainable Enterprise MBA program, as well as the Marketing Strategy and Management capstone course at the undergraduate level. In this course, student teams prepare marketing plans for local business and non-profit organizations. In the past, she also has taught Principles of Marketing and has developed and taught Marketing Ethics and Public Policy courses. Kelly was awarded the CSU College of Business Excellence in Teaching Award in 2010 and has been nominated for the CSU Alumni Association Best Teacher Award.

Kelly’s research interests involve marketing ethics and firm strategy, consumer welfare and bottom-of the pyramid consumption, and the role of social institutions and culture in corruption. Her work has appeared in journals such as the Academy of Management Journal, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, and Business Ethics Quarterly, among other academic journals. In 2012, Kelly was awarded the inaugural AMA Marketing and Society Emerging Scholar Award for early career research contributions. She was awarded the CSU College of Business Excellence in Research Award in 2013. Kelly serves on the editorial boards of Business Ethics Quarterly and the Journal of Public Policy & Marketing. Prior to academia, she worked as a marketing director in the assisted living industry.
Ph.D. in Business Administration/Marketing Emphasis from Washington State University, Pullman, WA, 2007
M.B.A. from Creighton University, Omaha, NE, 2002
B.B.A. in Marketing, Operations Management from Gonzaga University, Spokane, WA, 1999
Selected Articles
What's Yours is Now Mine: Deviant Consumption as Acquisitive Crime
Journal of Public Policy & Marketing, Vol.32, pages 140-57, Spring 2013
Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom-of-the-Pyramid
Journal Of Consumer Research, Vol.38, pages 1155-68, April 2012
Institutional Pressures and Marketing Ethics Initiatives: The Focal Role of Organizational Identity
Journal Of The Academy Of Marketing Science, Vol.39, pages 577-94, August 2011
Strategic Culture and Environmental Dimensions as Determinants of Anomie in Publicly-Traded and Privately-Held Firms
Business Ethics Quarterly, Vol.21, pages 473-502, July 2011
Ethical Beliefs and Information Asymmetries in Supplier Relationships
Journal of Public Policy and Marketing, Vol.29, pages 38-51, Spring 2010
Organizational Change, Normative Control Deinstitutionalization, and Corruption
Business Ethics Quarterly, Vol.19, pages 103-28, January 2009
Commercializing Social Interaction: The Ethics of Stealth Marketing
Journal of Public Policy and Marketing, Vol.27, pages 45-56, Spring 2008
A Conceptual Framework for Online Business Protest Tactics and Criteria for Their Effectiveness
Business And Society, Vol.47, pages 291-311, September 2008
Deciding to Bribe: A Cross-Level Analysis of Firm and Home Country Influences on Bribery Activity
Academy Of Management Journal, Vol.50, No. 6, pages 1401-1422, December 2007
Awards, Honors, and Grants
Excellence in Research Award from Colorado State University, College of Business, 2013
Faculty Fellow from Marketing & Public Policy Workshop and Doctoral Seminar, 2013
Emerging Scholar Award for Early Career Research Contributions (Inaugural Award Recipient) from American Marketing Association - Marketing and Society SIG, 2012
Daniels Fund Ethics Initiative Faculty Fellowship from CSU College of Business, 2010 to present
College of Business Excellence in Teaching Award from CSU College of Business, 2010
Best Teacher Award Nominee from Colorado State University Alumni Association, 2010
Inducted as a Faculty Brother, nominated by students from Delta Sigma Pi Business Fraternity, 2009
Dean's Scholar for Published Research from CSU College of Business, 2008 to present
Named as a Most Influential Professor from Beta Gamma Sigma, 2008
Association for Faculty Women Harriett B. Rigas Doctoral Student Research Award, Honorable Mention from Washington State University, 2007
College of Business Outstanding Graduate Student Research Award from Washington State University, 2007
Finalist Excellence in Ethics Dissertation Proposal Competition from University of Notre Dame, Institute for Ethical Business Worldwide, 2006
Robert A. Mittelstaedt Doctoral Symposium Fellow from University of Nebraska-Lincoln, 2005
AMA Sheth Doctoral Consortium Fellow from University of Connecticut, 2005
Best Paper Award from Society for Business Ethics Annual Meeting, 2003
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