Daniels Fund Ethics Initiative

The Daniels Fund Ethics Initiative was created to enhance the teaching of principle-based ethics in the College of Business and to teach students that doing what's right should prevail over self-interest. We are using the support of this five-year grant to broaden and deepen our ethics curriculum and instill in students the ability to recognize and deal with the inevitable ethical dilemmas they will face at work and in their daily lives.

Daniels Fund Ethics Initiative Principles

Integrity - Act with honesty in all situations

Trust - Build trust in all stakeholder relationships

Accountability - Accept responsibility for all decisions

Transparency - Maintain open and truthful communications

Fairness - Engage in fair competition and create equitable and just relationships

Respect - Honor the rights, freedoms, views, and property of others

Rule of Law - Comply with the spirit and intent of laws and regulations

Viability - Create long-term value for all relevant stakeholders

For more information about the Daniels Fund Ethics Initiative at Colorado State University, contact us at DanielsFundEthicsInitiative@business.colostate.edu.

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Featured Faculty Fellow

Kelly Martin is an associate professor of marketing at Colorado State University in Fort Collins. Her research interests involve marketing ethics and firm strategy, consumer welfare, and the role of social institutions and culture in corruption. > Details
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