The Center for Marketing and Social Issues conducts transformative research and training and engages in service projects that address social issues through the application of marketing principles and techniques. The work at the center bridges the gap between business and social issues by demonstrating that commercial marketing techniques can be used to “unsell” harmful behaviors, such as substance use, by promoting positive behaviors and social norms to vulnerable populations. Research grants allow the center to study policy issues surrounding alcohol and tobacco advertising and to conduct randomized trials examining the interplay of media, health behavior and community factors. Training courses teach those involved in social issues to use social marketing and community readiness to improve the success of their programs.