The fourth in a series of bi-annual workshops orchestrated by members of the AMA Marketing & Society SIG will be held immediately prior to the 2010 AMA Marketing & Public Policy Conference at Colorado State University.

The workshop is designed for Ph.D. students and faculty who have an interest in developing a research stream in the public policy domain.

The 2010 Workshop will include discussion and small group interaction, led by distinguished academics presenting their relevant research. Participants will have the opportunity to interact with these discussion leaders as well as a number of other researchers active in the areas of marketing, economics, decision theory, and public policy. Participants will develop a research proposal with the feedback/guidance of presenters and resident faculty scholars.